Cookie Consent by Free Privacy Policy website BMW M2 Coupé premieres in Need for Speed this November. Virtual M feeling ahead of market launch
october 23, 2015 - BMW

BMW M2 Coupé premieres in Need for Speed this November. Virtual M feeling ahead of market launch

BMW and Ghost Games™, an Electronic Arts Inc. studio, announced that gaming fans will be able to enjoy a virtual experience of the new #bmw M2 Coupé ahead of the car’s market launch. The game is starting at 3 November 2015. With over 20 years of history, Need for Speed™ is one of the most iconic names in gaming, and in the latest instalment #bmw M GmbH’s newest family member will be part of the gaming experience from the start. #needforspeed is synonymous with fast-paced video-game action and accuratelydetailed cars. The exceptionally realistic virtual model of the #bmw M2 Coupé will be available from the start and can be customized to suit personal preferences. The #bmw M2 Coupé is also an integral part of the game plot outside of the different free race modes. The #bmw M3 Evolution II (E30), the #bmw M3 (E46), the #bmw M3 (E92) and the new #bmw M4 Coupé are additional options alongside the #bmw M2 Coupé. Both in the virtual and real world, the #bmw M2 Coupé raises the bar for driving dynamics and agility in the high-performance compact sports car segment. Its newly-developed three-litre six-cylinder engine with state-of-the-art M TwinPower Turbo technology delivers 272 kW/370 hp with 6,500 min-1 (combined fuel consumption: 8.5 l/100 km; combined CO2 emissions: 199 g/km)1. The #bmw M2 Coupé’s signature M design hints at its exceptional performance potential and ensures that it is instantly recognisable as the newest member of the #bmw M family – with impressive features such as a low front apron with large air vents, muscular flanks with characteristic M gill elements and broad rear end with hallmark M twin-tailpipe exhaust system. Full racetrack capabilities are assured by M Compound high-performance brakes and electronically-controlled Active M Differential, as well as the Dynamic Stability Control system’s M Dynamic Mode (MDM) for controlled drifts. Integration of vehicles into video games is an integral part of the #bmw Group’s marketing strategy. In this way, classic and current #bmw Group cars are not just presented passively as an image or a trailer, but can also be experienced interactively by a wide audience. The cooperation with #needforspeed benefits both partners. The playability of the new #bmw M2 Coupé before it hits real roads is an important aspect of the game’s marketing activities. From the #bmw perspective, #needforspeed provides access to a diverse, emotionally-intense and enthusiastic audience, with the opportunity for fans of the brand to experience the new #bmw M2 Coupé ahead of its market launch. The video game will also be used in online and social media communications and point-of-sale marketing. “BMW M represents passion and fascination for high-performance sports cars. #needforspeed is the ideal platform to introduce our exciting #bmw M2 Coupé to fans of the series and the #bmw M brand, ahead of its market launch,” according to Dr. Steven Althaus, Director of #bmw Brand Management and #bmw Group Marketing Services. “Our cooperation with Electronic Arts once again shows how modern marketing always opens up new areas with benefits all round.” “We’re delighted to be partnering with #bmw, and especially to be premiering the #bmw M2 Coupé in #needforspeed,” said Edd Newby-Robson, Senior Marketing Director, Ghost Games. “Close relationships with manufacturers has always been a key pillar for us to create the authentic experiences that our fans expect, and #bmw have been incredibly supportive when it comes to helping us facilitate that.”