Press release
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may 30, 2016 - Chrysler
Chrysler 'PacifiKids' Make Debut in New Digital and Social Campaign for the All-New 2017 Chrysler Pacifica; First in Video Series Features Actress Brooklyn Decker
- Digital and #social campaign featuring PacifiKids breaks ahead of Memorial Day Weekend; content created specifically to run across YouTube, #facebook, #twitter and Instagram
- PacifiKids Miles, Izzy and Harper take actress and mom #brooklyndecker through the all-new 2017 #chrysler #pacifica in inaugural video, explaining the features and technology in a way that only kids can; stay tuned for new videos in series to debut this summer
- PacifiKids will also travel across the country this summer at family events to educate and reinforce how and why the all-new 2017 #chrysler #pacifica is built with families in mind
“Let’s not kid ourselves – we all know that when it comes to innovation and adapting to new technology, children hold a sizeable advantage over adults,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, #chrysler and FIAT, FCA – North America. “Our new digital and #social campaign introducing the PacifiKids playfully acknowledges this fact. First-time mom #brooklyndecker is the first to be featured in our on-going video series with the PacifiKids to educate and reinforce to parents how and why the all-new 2017 #chrysler #pacifica – which adds 37 minivan firsts for an unprecedented total of 115 innovations to transform the minivan segment – is the perfect automotive tool for the family.”
In addition to the digital and #social campaign, the PacifiKids will also be making special appearances at family events across the country this summer telling #people why the all-new 2017 #chrysler #pacifica is the ultimate family vehicle. The PacifiKids will make their next appearance in Los Angeles during theSuper Saturday event.
The campaign was created in partnership with the #chrysler brand's #social media agency, Society.
The all-new 2017 #chrysler #pacifica lineup features five highly equipped models, starting at $28,595 U.S. Manufacturer’s Suggested Retail Price (MSRP), not including destination. Click here for more about the all-new 2017 #chrysler #pacifica.
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