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june 23, 2016 - Nissan

Experience Nissan’s new GT-R at Goodwood via world-first 4D virtual reality driving simulator

  • Nissan brings ground-breaking 360 degree VR experience to Festival of Speed
  • ‘Ride’ in the new #nissan #gtr alongside NISMO driver Jann Mardenborough
  • Iconic supercar makes its European motor show debut

 

 

The real and virtual worlds collide in high-octane drama at the #goodwoodfestivalofspeed, as #nissan showcases the new #gtr on the world’s first 4D Virtual Reality driving simulator.

 

Up to 15 guests at a time can experience the 360 degree excitement of a passenger lap in the record-breaking supercar, with NISMO driver Jann Mardenborough behind the wheel. Using the latest Samsung Gear VR headsets, they hear a real-time personal commentary on the ride as the race ace puts the iconic #gtr through its paces.

 

The thrill ride is transformed from 3D to 4D thanks to individual seats, which generate a synchronised dynamic experience that’s as close to the real thing as possible.

 

The #gtr film was shot using the just-launched Nokia OZO virtual reality camera, and is played to Goodwood guests via the Samsung S6 smartphone. The dynamic seats are supplied by CL Corporation, a leading manufacturer of platform simulations.

 

Guillaume Cartier, Senior Vice President for Sales and Marketing, #nissan Europe, commented: “There’s no better way to experience the amazing capabilities of the #nissan #gtr than by sitting next to a driver like Jann Mardenborough. This world-first 4D virtual reality simulation will allow thousands of Festival visitors to have a close to real ride in this iconic car with one of our finest racers.”

 

The new #nissan #gtr is making its European motor show debut at Goodwood, following its global unveil at the New York #auto Show in March. Power from the 3.8-litre V6 twin-turbo engine has been hiked to 570PS, while a number of dynamic changes have made its performance more refined than ever.

 

The design of the #gtr has also evolved. The most obvious upgrade to the cabin, which has a more sophisticated and premium feel to it, while the exterior styling has been enhanced front and rear to provide a more contemporary look.

 

Since its launch in 2007, the #nissan #gtr has been at the cutting edge of the premium sports car sector. It’s an uncompromising performance four-seater for enthusiastic drivers, a car which completely embodies Nissan’s Innovation that Excites motto.