Hasselblad continue 75th anniversary celebrations completing '4116 Collection'

Hasselblad continue 75th #anniversary celebrations completing ‘4116 Collection’

Following last month’s announcement of the #4116collection which included collaborations with Motorola, The #hasselblad True Zoom, special edition camera bags from Swedish accessory brand Sandqvist and technical expertise sharing with ALPA, #hasselblad is proud to announce two new additions, completing the collection – the X1D ‘4116 edition’ together with an innovative concept study, the V1D ‘4116 edition’. The #4116collection has been created to commemorate Hasselblad’s 75 years at the pinnacle of photography. Since 1941, the brand has drawn on Victor Hasselblad’s philosophy of innovation and design to produce cameras that push the boundaries of excellence.

X1D ‘4116 edition’ – the next phase of the world’s first compact mirrorless medium format camera

Following a hugely successful launch in June, the X1D has proved a game-changer in the world of photography. Weighing less than half that of a conventional digital medium format camera, the X1D is ergonomic and compact, offering a handling experience unlike any other. Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The X1D ‘4116 edition’ is a special all-black compact mirrorless digital medium format X1D camera body with extended warranty, a leather hand strap, and an XCD 45mm lens, all in a unique ‘4116 edition’ box.

Commenting on the launch Perry Oosting, #hasselblad CEO noted: “The success of the X1D has far exceed our expectations and we are delighted with the overwhelmingly positive feedback we’ve received since the reveal in June. The X1D ‘4116 edition’ is a stylish evolution of the medium format camera and we are very excited to be introducing it into the ‘4116 collection’.” 

V1D 4116 Concept – an innovative concept study – back to square with Hasselblad

What happens when you combine the fundamental principles behind the classic #hasselblad cameras with cutting edge technology, modern production methods and contemporary design? The V1D 4116 Concept is a study created to explore the #hasselblad heritage to find new ways of designing innovative cameras for the future. Hasselblad’s engineers and designers came up with a modular concept with a square format (75MP) inspired by the classic #hasselblad V Camera.

One of the fundamental principles behind the design of the V1D is the modular approach. #hasselblad has created a uniquely flexible platform for photographers to set up the camera to suit their specific needs.

The camera body is more or less a black box, carefully machined out of a solid block of aluminium, carrying fixings for modules on 4 sides. The top and the back surface can carry modules that cover the entire surface such as displays, viewfinders and holders for accessories. The left and right hand surfaces have round fixings for controls and grips. The photographer can choose where to place the display – or if needed it is possible to have two displays. Users can have a viewfinder on the top and a display at the back. The camera can be used with the robust, but generic grip or held like a classic V Camera to reach the exposure button in the front.

With the V1D being completely modular, left-handed photographers can also configure the camera perfectly for their needs, with the rotary dial controls for aperture and shutter speed placed on either the left or right hand side. All in all, there are many ways to personalise the V1D. The proportions of the body have been carefully developed to find the perfect blend between a modern #product expression and the classic #hasselblad silhouette.

XCD 30mm lens – an additional choice for the X1D family

The XCD lens is part of a new family of dedicated autofocus lenses, developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000 sec. #hasselblad can now offer following XCD lenses: 30mm, 45mm and 90mm – in addition to all 12 HC/HCD lenses.

The complete ‘4116 collection’ and the new XCD 30mm lens will be presented at Hasselblad’s stand at photokina (Hall 2.1, Aisle A021/B20) in Cologne starting September 20th 2016.