Nissan taps into social networking to pioneer world's first digitally powered shared car ownership scheme

Nissan today announced a pioneering new digital-first shared car ownership service, which is set to transform the traditional car sharing industry. #nissan INTELLIGENT GET & GO MICRA, revealed by #nissan Chairman and CEO Carlos Ghosn at the Web Summit in Lisbon, Portugal, will give people the possibility to part-own a brand new #nissanmicra. Social networking is at the heart of this plan, as #nissan is able to profile-match consumers to form next-generation car sharing communities through a 100-percent digital experience. Launching initially in the Paris area later this year, cars are expected on the road by April 2017. The service, based on a unique algorithm that uses social profiling and geo-localization technology, will match compatible owners with complementary driving needs to form a 100- percent digital, shared ownership community. With bespoke monthly invoicing based on car usage, members can expect no surprises. Commenting on the launch, Mr. Ghosn said: “We are moving toward a future where car usage may be more flexible, social and shared. At #nissan, we’re pioneering new ways to allow drivers to enjoy the freedom and financial benefits of shared car ownership. And there is no better vehicle to launch this program than the all-new Micra, which embodies the vision of #nissan Intelligent Mobility.” This new service is borne out of Nissan’s Intelligent Mobility vision, which provides a framework for how cars are powered, driven and integrated into society, all while staying focused on creating more enjoyable driving experiences. With the proliferation of the shared economy model, which impacts everything from cars to food to homes, today’s announcement is a step towards realising this Intelligent Mobility goal. #nissan INTELLIGENT GET & GO MICRA service uses the new #nissanmicra Acenta 0.9O MT with Bose Personal Audio (a world first), and will include insurance, servicing, access to the online matching tool, smartphone app and in-car technology. Communities will need to agree upon an annual mileage limit of 15,000 km. About #nissan in Europe #nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year #nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including award-winning crossovers, commercial vehicles and the #nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, #nissan recently announced its Intelligent Mobility vision. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. #nissan is positioned to become the most desirable Asian brand in Europe. About #nissan Motor Co., Ltd. #nissan is a global full-line vehicle manufacturer that sells more than 60 models under the #nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen. #nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the #nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. #nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.