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may 31, 2017 - BMW

BMW Art Car reloaded: chinese multimedia artist Cao Fei takes the series into the 21st century by going digital

World Premiere of the latest BMW Art Car on May 31 at the Minsheng Art Museum in Beijing. The BMW M6 GT3 Art Car will race at the FIA GT World Cup in Macau in November 2017.

Beijing. The future is now: Following the contributions by Jeff Koons and John Baldessari, Cao Fei (b. 1978) is the youngest and first Chinese artist ever to create a BMW Art Car. By employing augmented and virtual reality, the internationally acclaimed Chinese multimedia artist addresses the future of mobility such as autonomous driving, airborne cars and digitalization. In the presence of Dr Ian Robertson, Member of the Board of Management of BMW AG, and hundreds of invited guests, the reveal of BMW Art Car #18 was celebrated at the Minsheng Art Museum in Beijing on May 31.

Dr Ian Robertson, Member of the Board of Management of BMW AG: “We were thrilled by the decision of an independent jury of international museum directors to have nominated Cao Fei. Considered as a lucky number in China, her vehicle is the official 18throlling sculpture of the collection. For her project, Cao Fei chose an unprecedented and immersive approach, empowering the viewer to engage with the artwork through cutting-edge technology. This is truly a BMW Art Car for the 21st century!”

 

 

 

 

 


 

More information on the press release