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march 07, 2018 - Icona

Icona Nucleus, the ultimate self-driving living room

The Italian #design company #icona announces its debut at the 88th Geneva International Motor show, unveiling a worldwide premiere: the autonomous driving concept vehicle #iconaNUCLEUS.

THE concEPT

Nucleus represents the synthesis of futurism and a human-centered mindset. It takes the #icona Neo Concept one step further by reconsidering the very way that we use a vehicle.

Neo introduced us to tomorrow, #NUCLEUS will introduce us to after-tomorrow.

The #iconaNUCLEUS embodies Icona’s vision for the future of mobility. First seen in 2015, the #icona Neo concept demonstrated a very tangible tomorrow for the electric vehicle. With its fully autonomous driving level ve, the #NUCLEUS jumps two generations ahead. Inside the vehicle, the absence of a driver does not only mean the absence of a steering wheel and a dashboard, but the opportunity for a new understanding of mobile living spaces, where the focus is no longer the road but the destination.

Technology should be felt but not seen and so a “less is more approach” has been used, resulting in a uid and sculptural body that combines the needs of both aerodynamics and ergonomics. Beyond its technological innovation, #NUCLEUS also shows us the future for the next generation of cars. A generation that aspires to be socially responsible through respect not only for the natural environment but also for the human environment. Mobility in after-tomorrow will be very di erent from today, with a large number of shared, self- driving, electric vehicles which will serve as individual or small group shuttles between mass mobility infrastructure and large hub destinations. Yet, the future will remain multi-faceted and cars will continue to re ect our needs as well as express our individuality. With a fully autonomous self-driving car, we can make so much more use of it than the current family car: it will take you to the airport, come back to pick up the kids from school then later take the grandparents to a doctor’s appointment. The car will spend much less time parked, and will be much more usefully employed on the road. One car will replace several cars, and by nature will be an excellent place to be: its use and versatility will be directly re ected in the multiple possibilities of its interior #design.

ESSEnTiAL ExTERioR dESign

“A seamless gliding rst class form of transportation” says Samuel Chu art, Global #design Director of #icona.

The mono-volume exterior is unlike any vehicle you have ever seen. The shape looks purposeful and beautiful. The pro le and surfacing look as though the vehicle was shaped to move e ciently and quietly through the
air. Being fully autonomous, there is no side glass in the traditional sense, rather semi-transparent bodycolor panels that allow the occupants to see out from the vehicle but remain shrouded for privacy while traveling. The upper glass from windscreen to the complete roof is asymmetrical, divided into fully transparent and semi- transparent glass, giving a distinct visual cue that this vehicle is something truly di erent.

The #iconaNUCLEUS is a self-moving executive lounge: the body side is characterized by long elegant sculpting which emphasizes the luxury nature of the vehicle. Like a protective bubble, the #NUCLEUS protects and embraces its passengers, at the same time o ering a stunning view of the outside, thanks to an extremely wide glass surface which constitutes the majority of the upper body.

The graphically asymmetrical body is divides by two portions marked by a diagonal line which crosses the roof from front right to back left, dividing the transparent and partly semi-transparent glass. Just one large entry is granted, to the right, on the safe side. It includes the main sliding door and the oyster roof opening to accommodate the passengers in a walk-in access.

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