‘Huawei Experience Store’: a new model for retail by the designer Alessandro Luciani

The philosophy of eclectic Italian designer #alessandroluciani focuses on the Person, in a vision oriented towards the involvement of emotions and the creation of new experiences. It's no coincidence that, talking about himself, #alessandroluciani defines himself as 'Designer of Human Experiences'. The anthropocentric philosophy that inspires his projects means a constant attention towards the creation of experiential spaces where people can feel good and, enjoying a state of well-being, surprised, and captured by what surrounds them.

In this way was born the project for the 'HUAWEI Experience Store' in Milan, general contractor Grottini Retail Environments  - the first flagship store of the Chinese brand in Europe - with the aim of creating a store not only based on the product, but on a real immersive experience in the world of #huawei, which can meet the most modern needs of new customers with the idea of creating something unique and original and to offer a new experiential model different from that of competitors, #alessandroluciani has developed a concept of 'eco-sustainable store' innovative and future-oriented in the world of retail. 

A store that can transmit values of innovation, high quality, and reliability of the brand in a space where customers can have new experiences, try the latest news of the brand, customize products, smartphones, tablets, or PC and, again, listen to music, participate in free training courses, and interact with the latest technology in store.

Further information in the press release to download