Nissan reveals all-electric Nissan Hyper Urban concept ahead of Japan Mobility Show

First in series of exciting EV concepts aimed to meet diverse aspirations

YOKOHAMA, Japan — In the lead up to the Japan Mobility Show in Tokyo later this month, Nissan is revealing a series of exciting all-electric concept vehicles, the first of which is the Nissan Hyper Urban, digitally unveiled today.

The series, to be revealed one by one (further announcements to come on Oct 10, 17, and 19) in digital form leading up to the show's press day on October 25, features the word hyper to express the heightened excitement they aim to bring. Each concept is represented by a symbolic character and has custom-tailored features that add value to unique lifestyles and diverse aspirations. The concepts help customers make a positive impact on the planet without compromising on style or fun.

Nissan's vision for the Japan Mobility Show embodies the company's unwavering dedication to enriching people's lives and to revolutionizing the electric-vehicle (EV) landscape with transformative products and technologies.

The Nissan Hyper Urban: Empowering a cleaner world

The Nissan Hyper Urban's styling perfectly complements the sophisticated tastes of its target users, such as urban- and suburban-based professionals who prioritize environmental sustainability.

Characterized by a sleek and modern aesthetic, the vehicle's design expresses the users' discerning taste, making a bold statement while also effectively blending in with their environment.

The Nissan Hyper Urban would also be fully interwoven into the EV ecosystem, with its impressive V2H (vehicle-to-home) function providing power to the home, resulting in significant energy cost savings and reducing strain on the power grid. Thanks to its V2G (vehicle-to-grid) capability, owners can even contribute surplus power to the grid to support their local community and earn money in the process. The Intelligent Charging Management System features AI that can autonomously charge vehicles and power buildings, providing efficient management of power.

The concept also applies sustainability to vehicle lifespan, making it ideal for people conscious of the long-term value of everything they own. Hardware updates and regular software updates provide a fresh ownership experience over many years. For example, the interior can be refreshed with a new instrument panel that reflects the latest technologies and trends in graphic user interfaces.

The car represents future design and technological capabilities of Nissan's electric offerings. The exterior's lime yellow body changes chromatic expressions depending on the angle that light hits it, effectively drawing attention while also blending into the surrounds. The front and rear scissor doors provide a sense of openness and character, while the sporty silhouette produces aerodynamic excellence for increased efficiency. Wide tires complete the sporty look, evoking rugged dynamics with urban aesthetics.

The interior is designed to blend in with urban living spaces. Inspired by kaleidoscopic triangles, the instrument panel and display can be customized according to the owner's mood. In addition, the front seats can collapse and fold into the back seats, creating a sofa-like, private relaxing space. When away from the daily grind, the Nissan Hyper Urban can seamlessly integrate relaxation and utility: Park it inside a loft apartment or bungalow so that it becomes an interior space to unwind.

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Contact
Vanessa Levy
Director, Product Communications, Nissan AMIEO region
E-mail: VLevy@nissan-europe.com

Yasmine Amraoui
Coordinator, Product Communications, AMIEO
E-mail: yamraoui@nissan-europe.com

About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)

Nissan aims to become a truly sustainable company, driving towards a cleaner, safer and more inclusive world.  

Sustainability is at the core of Nissan's long-term vision, Nissan Ambition 2030. Responding to critical environmental, societal and customer needs, this strategy sets out to deliver electrified models and technological innovation in key markets globally, empowering mobility and beyond. Ambition 2030 supports Nissan's goal which is to be carbon neutral across the life cycle of its products and operations by 2050. The Nissan AMIEO region, with EV36Zero at its centre, is primed to accelerate the shift to an electrified future.  

For more information about Nissan's products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.