Swatch takes High-tech art to the wrist with 5 new Sistem51 Models

SWATCH SISTEM51 is the revolutionary mechanical watch that turns the old watch world upside down. Today's most exclusive mechanical watches are made by hand for connoisseurs of the craft of traditional watchmaking. SISTEM51, on the other hand, is a mechanical watch for everyone. It's made not by hand, but on a fully-automated assembly line. Invented by Swatch, it's not just a technological wonder, but a brand new canvas for creative artists and designers: every surface is a new place to play with colors, shapes and exciting compositions. As the rotor that winds the watch turns on its axis, each new design is suddenly kinetic, a fascinating work of art-in-motion. 100% Swiss made, SISTEM51 is beautiful technology.

Five models debut in the new collection. SISTEM PINK (SUTR401) presents a deep-space blue dial with a colorfully cosmic, atomic design along with a blue bezel, translucent pink case and pink silicone strap. SISTEM GREEN (SUTG400) sets high-contrast orange against a sun-brushed petrol green dial, petrol green bezel and translucent petrol green case, revealing on the flip side a blazing orange and petrol green sun-rise design. SISTEM CHIC (SUTB402) features classic black and white dial visuals within a classic black bezel, case and strap, and the back view tells a dazzling story with a spellbinding op-artdesign. SISTEM CLASS (SUTS402) gives the time in elegant black and white, its black bezel framed by a translucent blue case and black silicone strap. Sporty SISTEM CREAM (SUTM400) completes the new collection with a black and white dial and bezel, cream-colored case and white-dot pattern on the back, enhanced by a cream-colored rubber touch leather strap.

Since it's not a quartz watch, SISTEM51 has no need for a battery—it's powered by the person who wears it. Every movement of the wrist sets the rotor in motion, winding the watch, so SISTEM51 features an 'automatic', or 'self-winding' movement. Even when laid to rest for a while, it keeps on going for an exceptional 90 hours.