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gennaio 26, 2016 - Starbucks

Starbucks Coffee Company - Starbucks Music with Spotify

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Starbucks customers now have a new way to discover music at #starbucks, save songs they like, and listen to that music
on Spotify, wherever they are. Customers can access this digital music
experience through Starbucks® #app for iPhone® and Android™, where they will
see what songs are playing overhead at Starbucks® stores, view recently-played
songs, access Starbucks-curated playlists and artists features, and listen to those
songs and playlists anywhere you go on Spotify. This in-store music experience is
available at more than 7,500 company-operated stores in the U.S.
Special Features
 Now Playing – See what song and artist is playing in a participating
Starbucks store, with the option of saving it to your personal Spotify
playlist*
 Recently Played – See the last five songs played in a #starbucks store,
with the option of saving them to your personal Spotify playlist*
 Saved at #starbucks – Create your own playlist on Spotify from songs
overheard at a #starbucks store or found from #starbucks Music
#starbucks Playlists – Playlists available on #starbucks profile on Spotify,
featuring over 40 years of curated music from a variety of well-known and
emerging artists
 Artist Features – A weekly feature that will include music from new and
emerging artists, as well as artist-curated playlists. Curated by #starbucks,
available in Spotify
 Love – Tell #starbucks music team when you like what you hear by
pressing the heart icon in the #app, and influence future #starbucks playlists
How It Works
Customers can follow these easy steps:
1. Download the #starbucks mobile #app for iPhone or Android and sign in
to My #starbucks Rewards. Make sure location services are enabled.
2. Open the #starbucks mobile #app in a Starbucks® store. New music
features within the #starbucks #app will automatically show you what’s
“Now Playing” and “Recently Played” in participating #starbucks stores.
3. Discover music, curated by #starbucks: Select songs to “save” to a
personal playlist on Spotify, tell #starbucks you “love” a song to influence
future #starbucks playlists, “share” a song with your social networks, and
“Play it on Spotify.”**
4. Listen anytime: Listen to songs you saved at #starbucks, or listed to a
Starbucks-curated playlist, both inside and out of #starbucks stores,
anytime on Spotify.
Starbucks Digital Ecosystem
The integration of #starbucks Music with Spotify is the latest addition to #starbucks industry-leading digital ecosystem,
leveraging the world-class #starbucks mobile apps. With more than 16 million active users, #starbucks mobile apps enable
the My #starbucks Rewards® loyalty program and includes features such as mobile payment and Mobile Order & Pay.

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