Introducing a more playful and innovative LG UX 5.0

SEOUL, Mar. 28, 2016 ― With the imminent consumer rollout of the new #lg G5, #lg Electronics (LG) will also be introducing a new version of its mobile user interface, #lg #ux50. Designed for a more playful and innovative mobile experience, #lg #ux50 will offer advanced features and greater convenience not only for #lg G5 users but owners of upcoming #smartphone models as well.

Based on Android's latest Marshmallow OS, #lg #ux50 conveys LG's philosophy on the future of mobiles. #lg #ux50 is an enjoyable, enhanced and user-centric UX that supports easy connection for optimal control of #lg Friendsand delivers amore convenient and powerful experience by adding newfunctions that allow users to enjoy the G5to its maximum potential.

"We analyzed the lifestyle of #smartphone users to provide a superior mobile experience and greatly expanded the usability with #lg #ux50," said Juno Cho, president and CEO of #lg Electronics Mobile Communications Company. "LG #ux50 and G5 were designed to provide an innovative user experience that reflects the needs of our most demanding customers."

An Enjoyable UX for Connecting with #lg Friends

The highlight of #lg #ux50 is #lg Friends Manager, a versatile application that enables users to easily connect with and control the modules and accessories known as #lg Friends.LG Friends Manager intuitively detects nearby accessories for easy pairing with #lg G5, easily downloading and installing all the required apps from the Google Play Store. No hassles, no hunting. With #lg Friends Manager, the process of connecting the #lg G5 to its Friends couldn't get any easier.

LG Friends Manager generates a different display for each #lg Friend. Whenpaired with the 360 CAM, the screen on the G5 will display photo previews and the available shooting modes. The Friends Camera Album in the Gallery enables users tocategorize and manage images captured with #lg Friends such as 360 CAM and Rolling Bot.

An Enhanced UX for a Powerful Visual Experience

The greatest advantage of #lg #ux50 is its enhanced support for #lg G5's extremely powerful camera. Image and video capturing has never been so enjoyable with features such as:

Zoom In & Out - Seamlessly switch between the standard 78-degree lens to the 135-degree wide angle lens by simply pinching the screen.

Auto Shot - An enhanced version of Gesture Shot, take the perfect selfies with this smart feature which triggers the shutter as soon as the users' face is recognized.

Multi View - Captures different angles of images at the same exact moment using the front and rear cameras of the G5 and the #lg 360 CAM.

360 Wallpaper - Images taken with the #lg 360 CAM can be displayed as a 360 panorama, shifting in sync with movements of the G5.

Pop-out Picture - Combine two images taken simultaneously with the standard and wide angle lensto create a picture-in-a-frame effect.

Film Effect - Raise the level of effects with this set of filters that deliver an "analog" feel to photos. Use Camera Preview to preview and change a filter on the fly before taking the shot.

A User-Centric UX for Greater Convenience

LG refined its user interface and included several new smart features on #lg #ux50 to enhance usability and convenience, such as:

New Home - #lg combined its Home Screen with the App Drawer in #lg #ux50 to simplify the user experience. Users who prefer the traditional style can download the Home & App Drawer directly from the settings menu on the #lg G5.

LG Health - Upgraded for #ux50, #lg Health providesa Beginner as well as Advanced mode matched to the user's profile. Start with Beginner and switch to Advancedonce your activities reach a certain level, staying motivated along the way with visual details of your progress.

Always-on - Avoidthe hassle of turning on the #smartphone display just to check the time. With Always-on, all your key information including the date, notifications and SMS icon are displayed on the screen at all times.

Smart Doctor - Keep your G5 performing at its optimal level with solutions and tips based on your usage habits.

World Clock - Enhanced with an attractive graphical user interface, this smart clock displays the time in selected cities around the world and immediately syncs them to whatever local time you set for easy scheduling of phone calls and meetings.

File Manager - Navigate the G5 as easily as navigating your PC with direct access to any folders or files indicated by the directory path at top. Use the new search filter to find documents, videos and images anywhere on your G5.

Quick Help - Find answers to any questions about the G5 quickly and easily or request feedback by e-mail.

LG Backup - Use #lg Backup and NFC to restore conveniently from other Android phones and now record conversations from your favorite messenger app.

Diverse Security Method - In addition to LG's familiar Knock Code, accurate fingerprint recognition is now built into #lg #ux50 to provide added convenience and security.

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About #lg Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, #lg creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, #lg is also committed to guiding consumers into the era of convergence and #internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.