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luglio 25, 2016 - Honda Auto

Honda Debuts Custom-Designed “Sonic Civic” at Comic-Con; Joins “Sonic the Hedgehog™” and SEGA® in Celebrating the Iconic Game's 25th Anniversary

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To celebrate the legendary video game character, "Sonic the Hedgehog™," SEGA® has tapped #honda and its number one selling car in America, the Civic, to create a one-of-a-kind Sonic Civic, as the beloved game commemorates its 25th year. The custom Sonic Civic, based on a turbocharged 2016 Civic Touring Sedan, will make its debut tonight during Comic-Con at SEGA's sold-out #sonic the Hedgehog 25th #anniversary #event at the House of Blues in San Diego.

"What better way to showcase the incredibly sporty performance capability of the 10th generation Civic than by pairing it with gaming industry's ultimate athlete – #sonic the Hedgehog," said James Jenkins, Public Relations Manager for the #honda Division. "As the fan favorite game and character celebrates his 25th #anniversary on the scene, we hope that all #sonic fans – those who remember playing years ago and those who continue playing today – rejoice in his all-new ride, as much as we enjoyed creating it."

Honda's Sonic Civic Sedan 
The Sonic Civic embodies the spirit of the "Sonic The Hedgehog" classic video game, whose main character #sonic, and Sonic's world, is featured on and throughout the modified vehicle. Fox Marketing Cars, based in York, Pennsylvania, led the design and customization. The Sonic Civic customization includes:

  • Custom wheels and tires representing Sonic's infamous red shoes and gold rings featured in the game.
  • Custom exterior including a one-of-a-kind vinyl #sonic the Hedgehog design and bespoke paint scheme – a #sonic Black Grill, BASF R-M Candy #sonic Blue painted exterior with custom #sonic Yellow throughout including a #sonic Yellow #honda logo.
  • Custom interior features #sonic the Hedgehog front and rear seats with Katzkin Blue Leather and custom "Sonic the Hedgehog" 25th #anniversary embroidered logos.
  • Custom trunk design with Rockford Fosgate audio-visual system featuring two 500-watt T1S2 10-inch subwoofers, two 500-watt TM400 400-watt amplifiers, and a floor-mounted flip-up/down 32-inch television for video game fans to play classic "Sonic the Hedgehog" games.

The 2016 #honda Civic Sedan
The #honda Civic Sedan, 2016's North American Car of the Year, leads a Civic lineup that is the 1 Compact car in America and has been every year for the past six years1, and the most popular car in America with Millennials2. The sporty and sophisticated 10th-generation Civic lineup features new #honda direct-injected turbo engine technology; class-leading EPA fuel economy of up to 42 MPG highway3; advanced #honda Sensing™ safety and driver-assistive technology, and the latest in connected-car technology, including both Apple CarPlay™ and Android Auto™. This completely reimagined Civic lineup kicked off last fall with the launch of the 2016 Civic Sedan, followed by the seriously sporty 2016 Civic Coupe in February and an all-new Civic 5-door Hatchback launching later this year. The 10th-generation Civic lineup will be capped off with the 2017 launch of high-performance Civic Si variants and a radical new Civic Type-R, topping off the sportiest, most expansive model lineup in the 44-year history of Civic.

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