Press release
128KB
novembre 14, 2016 - Bosch
Anniversary: 130 years of Bosch – a success story
Comunicato Stampa disponibile solo in lingua originale.
#bosch set up on November 15, 1886
Magneto ignition made #bosch successful worldwide
Willingness to change ensures the success of the company
Stuttgart, Germany – It doesn’t exactly read like a success story. Opened in November 1886, growth from 2 to just 15 associates by 1891. That same year, the initial capital stock is almost depleted, #bosch has to ask his mother to be a guarantor, takes out additional bank loans, and reaches the verge of insolvency in 1892. A lot has happened since then. Today, #bosch employs around 375,000 associates and generates annual sales of 70.6 billion euros. The former Workshop for Precision Mechanics and Electrical Engineering has become one of Germany’s ten largest enterprises, and operates in more than 150 countries. Truly a success story.
Inspiration from the U.S.
Even in his younger years, being open for new developments and opening up new markets was important to #bosch as an entrepreneur. At the age of just 23, he ventured across the Atlantic, traveling to the U.S. to work with Edison and gain insights into electrical engineering. At the time, electrical engineering was further advanced in the U.S. than in Europe, and #bosch hoped to be able to use the new inspiration to establish a promising business back in Germany.
Courage to fail
With a thirst for action, the young Robert #bosch returned to Germany in 1886 and set up his Workshop for Precision Mechanics and Electrical Engineering on November 15, 1886. However, the initial euphoria was followed by frustration. With the expansion of the power supply in Stuttgart making slow progress, the electrical engineering business was slow to take off. #bosch was on the verge of insolvency. With minor customer orders, he was able to keep his company alive.
November 14, 2016 PI 9475 RB MK/KB
Even with the public power grid up and running, the success he had hoped for failed to materialize. Customers were less receptive to electrical engineering innovations than #bosch had hoped.
But Robert #bosch did not lose his nerve. Driven on by his optimism, his thirst for action, and his absolute faith in himself and his associates, he kept looking for new business opportunities.
“People who are strong have no need to be constantly worried about what others might think of them. Such people are generally held in high regard – high enough for them to be able to do others the favor of entrusting them with responsibility, teaching them to embrace and use that responsibility eagerly, and inspiring them to enjoy work and success.”
Robert Bosch
A spark of genius
1897 may well be the most important year in the company’s history. That year marked the start of Bosch’s rise to a global player.
Since 1887, the company had been making ignition devices for stationary engines for generating electrical power in buildings. By 1896, it had built a total of around 1,000 such devices. But its business remained stagnant. One year later, that was to change. A customer requested an ignition device that could be used in a gasoline engine – an ignition device that had not existed until then. Impossible? #bosch asked his factory manager Arnold Zähringer to enhance and refine the existing ignition devices. It was a huge risk, but for #bosch it meant the decisive breakthrough that was to make its owner an industrialist. That is because the magneto ignition turned out to be the only reliable system for automobiles. With the automobile enjoying unparalleled success after 1900, #bosch too became a global company. In the first five years, #bosch sold 50,000 ignition systems. By 1912, it had already sold 2 million.
“People may say I am not an inventor: indeed, I do not pretend to be one. What I am is a man who has managed, through staying power, by good example, and by treating my associates well, to build up a company that has a good name all over the world. I owe my success in no small part to my tenacious thoroughness which has prevented anything of poor quality leaving my workshop.”
Robert Bosch
More information on the press release
bosch advertising magneto ignition red devil 1910
855x1200, 284KB
bosch first factory 1901
815x1200, 395KB
bosch first workshop in stuttgart 1886
1600x1148, 695KB
bosch magneto company new york usa 1906
850x628, 213KB
bosch workers manufacturing magnetos 1900
850x606, 339KB
magneto ignition for automobiles 1897
1600x1155, 400KB
robert bosch with his bike 1890
789x1200, 336KB
robert bosch with staff stuttgart feuerbach 1935
850x635, 239KB
robert bosch with staff stuttgart feuerbach 1935850x478
850x478, 188KB
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