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marzo 06, 2017 - Mini

Launch of new John Cooper Works brand page

Comunicato Stampa disponibile solo in lingua originale. 

Extensive redesign with 360° product presentations and emotional content

Munich. John #cooper Works, the exciting performance sub-brand of long-standing British brand #mini, has launched a redesigned brand page. With its own separate area on the #mini.com website, the new brand page creates a stage for the love of dynamic performance, race feeling and driving fun, as well as the brand’s signature go-kart feeling. Just in time for the completion of the John #cooper Works family with the new #mini John #cooper Works Countryman the sub-brand gets an brand-adequate online platform.

With strong visuals, emotional content and innovative features, the new John #cooper Works brand page provides a modern and contemporary platform that gives the dynamic sub-brand a consistent look. The focus is on the four unique John #cooper Works models, which anyone with an interest can experience in the most authentic way.

The new brand page delivers different kinds of emotional content: A slideshow with historical images showcases the long motor-racing history of John #cooper Works and motorsports pioneer John #cooper, as well as the legendary rally successes of the classic #mini. Info-boxes provide insights into equipment details, technical features and the design language of the John #cooper Works model line-up.

A particular highlight is a video clip of a #mini John #cooper Works 3-Door driving through the famous tunnel along the shore of Lake Garda in Italy – bringing to life the intense engine sound that is part of the unique John #cooper Works feeling.

The 360° interior view allows visitors to the brand page to take a closer look inside all John #cooper Works models and focus in on the smallest detail. Prospective buyers can check out specific equipment options, such as the John #cooper Works sports seats and leather steering wheel.

“With the relaunch of the brand page, we wanted to show what John #cooper Works is made of: A genuine enthusiasm for race feeling – and the technological racing know-how that comes from a long tradition,” explained Steve Ambeau, head of #mini Digital Marketing. 

The agency in charge of implementing the brand page was TRACK of Hamburg.