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aprile 03, 2017 - Nissan

Nissan Rogue stars in immersive Star Wars-themed 360-degree virtual reality experience available now

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  • Nissan's top-selling Rogue stars in the April 3 launch of "Battle Test: A Nissan 360-degree Virtual Reality Experience"
  • Free virtual reality experience features several Nissan Intelligent Safety Shield® Technologies in a simulated battlefield from "Rogue One: A Star Wars Story"
  • Virtual reality experience produced in cooperation with Lucasfilm Ltd. and Skywalker Sound
NASHVILLE, Tenn. – Nissan continues to leverage its collaboration with Lucasfilm Ltd. with the launch of a new immersive experience titled, "Battle Test: A Nissan 360-Degree Virtual Reality Experience." The experience will be available for download through a wide variety of platforms starting April 3, coinciding with the much anticipated home entertainment release of "Rogue One: A Star Wars Story" on April 4.
The experience places fans in the center of a simulated battlefield from "Rogue One: A Star Wars Story," where they'll be able to experience the optional suite of Nissan Intelligent Safety Shield® Technologies in an immersive environment. Users will experience advanced safety features such as Forward Emergency Braking with Pedestrian Detection* and driving aids such as Blind Spot Warning** and Around View® Monitor with Moving Object Detection***.
"With this experience, we're putting fans right in the middle of the action," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "One of the many goals we set out to accomplish through this wildly successful collaboration was to engage current and potential customers, and we've done that through a variety of opportunities including television commercials, auto shows and in dealerships."

More information on the press release

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