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ŠKODA is embarking on the mobility of the future with the new #visione #concept vehicle, allowing fans, friends and customers to participate all over the world. Thanks to virtual reality, smartphone users can experience the presentation of the brand’s first electric study on 19 April, 2017, in Shanghai and explore the details of the ŠKODA #visione. For this, they only need the new ŠKODA VR #app, which is available for free download from Google Play and the App Store.
“We are delighted to present the ŠKODA #visione in Shanghai and at the same time all over the world,” says Stefan Büscher, Head of ŠKODA Marketing. “Alongside our partners Google and HTC, we are entering the virtual world and inviting friends and fans of the brand to join us. Thanks to new technologies and the ŠKODA Virtual Reality #app, everyone can explore our #concept vehicle #visione from home and experience the mobility of the future.”
ŠKODA is opening three doors to the virtual world. Firstly, the manufacturer invited guests to take part in worldwide events in selected cities in parallel to the #visione presentation at the #autoshanghai. The highlight: visitors couldfollow the live presentation using the advanced virtual reality goggles VIVE and corresponding headphones from HTC. This enabled them to take a walk through as if they were at the actual #event and experience the new #visione up close. Another advantage of virtual reality is that anyone interested could find out more about the innovative electric drive, discover the futuristic design of the emotive coupé and even take a digital test drive. ŠKODA offered this Premiere 2.0 in partnership with HTC in the following cities:
The second door wasopen to 100 selected opinion leaders who could immerse themselves in the digital world with Daydream virtual reality glasses created by ŠKODA’s partner Google. The data weretransferred to a Motorola MotoZ smartphone, allowing the guests to experience the #visione presentation from home, work or any other location anywhere in the world. The guests received their Google Daydream headsets on 10 April, 2017.
Customers, friends and fans of the brand can also enjoy the intense world premiere. ŠKODA’s new smartphone #app VR enables a virtual 360-degree tour around the pioneering #concept car. In addition, smartphone users can playfully explore the new technologies behind the ŠKODA #visione at their fingertips. The free #app is available for download from Google Play or the #app Store.
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