Introducing “Mixer”

Hello! I’m Matt, one of the co-founders of #mixer and engineering lead on the platform at Microsoft.  Huge welcome to all of you new visitors who are checking out #mixer today for the very first time.  We think we have something pretty special here, and are excited to share it with you.

Those of you who are already a part of our community….you’ve probably noticed a lot of changes today, starting with the name. Today marks a big evolution of our interactive live-streaming platform and a new name for the service: #mixer. But, more than just the name, we’re launching several of the features that you all have been asking for.  Features that will unlock a whole new world of possibilities for social #streaming, and help viewers find the content they’re looking for across the service.

Why the name change? This was a tough decision, and not one that we made lightly. But, it was something that we decided on as a team. We believe so much in the power of the platform and want to grow it in every major market around the world.  Unfortunately, that wasn’t something we could do with the Beam name.  We chose #mixer as our new name because it represents what we love most about the service….how it brings people together.

It brings people together through the core experience and “special sauce” that our fans already know and love: the ability to not just watch streams, but to also interact with streamers and play together in near real-time. In other words, #mixer is livestreaming that’s actually LIVE, compared to the 10 – 20 second latency you typically get on other platforms. What’s more, viewers can actively participate in what’s happening on screen instead of just watching from the sidelines. With #mixer, you can influence everything from quest selection to tools to movement, mixing it up with your favorite streamers to create a new kind of gaming experience. The Minecraft team is experimenting with the interactivity that #mixer offers as a possibility for official game integration. And, some Minecraft community members have already created interactive experiences using this technology that allow viewers to do things like spawn in zombies or change the weather.

This gets to the heart of what #mixer means for us. We want to empower gamers and everyone who wants to share their passion – whatever it may be – to create and share more easily than ever before across PC, console and mobile. #mixer represents our vision for the next generation of multiplayer – watching and participating alongside your friends in gameplay #streaming from anywhere in the world.

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