On June 22, #nike SB and New York-based chef #davidchang will launch the #nike #sbdunkhighpro “Momofuku.” The shoe, which is dressed in a dark denim reminiscent of Momofuku’s aprons, is the result of a long-standing relationship between members of the skate community, the #nike SB team and the #momofuku restaurants.
Chang fell in love with #nike in ’87. According to the chef, the first visible Air: “Was one of the coolest things I'd ever seen.” He has since remained loyal to the brand through the years and is excited to partner with #nike SB.
Opening his first #restaurant – #momofuku Noodle Bar in the East Village
— allowed Chang to meet figures in the skate scene and see parallels between skate and #food culture. Those commonalities are reflected in
Momofuku's approach to kitchen dress. Straying from the typical whites and blues associated with French haute cuisine, Chang’s chefs wear dark gray
— it’s a detail which informs the base of the #nike #sbdunkhighpro “Momofuku.” “We wanted it to suggest an apron, basically.”
More information on the press release
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