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Using augmented reality technology, Nike+ SNKRS is reimagining the sneaker drop.
The #app can now hide the opportunity to purchase certain coveted sneakers within a select image where the sneakers can only be seen and unlocked by viewing the image via the camera function on SNKRS. First up: the #nike SB Dunk High Pro "Momofuku."
When David Chang's Fuku East Village menu, or an image of it, is viewed through SNKRS, an interactive 3D model of the #nike SB Dunk High Pro "Momofuku" will be overlaid. This will allow purchase of the shoe while supplies last.
More information on the press release
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