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The Largest #competition in FIFA History Will Exponentially Expand the Global Audience With Accessible #competition and Features Top-Flight Football Leagues and ClubsGuildford, UK – 27th October 2017 – Today, Electronic Arts Inc. (NASDAQ: EA) and Fédération Internationale de Football Association (FIFA) announced the launch of the EA SPORTS FIFA 18 Global Series on The Road to the FIFA eWorld Cup 2018, a landmark #competition slated to bring global excitement to millions of competitors and spectators. This expanded, unified ecosystem between EA and FIFA exponentially increases the scale of competitive FIFA year-over-year and kicks off Friday, November 3. The #competition will culminate at the showpiece #event in the FIFA eWorld Cup 2018, where the winner will be crowned the undisputed world champion of EA SPORTS FIFA 18 in August 2018.
“Last year was a pivotal achievement for competitive FIFA, engaging millions of competitors and spectators through world football and global #competition,” said Todd Sitrin, SVP and GM of the Competitive Gaming Division at EA. “In partnership with FIFA, we’re accelerating the growth of competitive gaming through the EA SPORTS FIFA 18Global Series on The Road to the FIFA eWorld Cup 2018, producing more #competition, attracting more competitors and connecting with more fans than ever before.”
“Competitive FIFA is a global entertainment phenomenon that maximizes the combined power of world football and competitive gaming in unprecedented fashion,” said Philippe Le Floc'h, Chief Commercial Officer at FIFA. “We’re thrilled to partner with EA in creating the EA SPORTS FIFA 18 Global Series as the Road to the FIFA eWorld Cup 2018 will increase the ways millions of fans consume football.”
The Road to the FIFA eWorld Cup 2018 is a multi-staged, global journey. Competitors will qualify based on FIFA Ultimate Team (FUT) Champions Weekend League online performance and at blockbuster live qualifying events throughout the year. Through the qualifying stage, EA and FIFA will identify the top-ranked 128 competitors (64 competitors representing #playstation 4 and 64 competitors representing #xbox One) to advance to the EA SPORTS FIFA 18 Global Series Playoffs, vying to be one of the 32 stars to qualify for the FIFA eWorld Cup 2018. The winner of the FIFA eWorld Cup 2018 will be declared the world champion.
The EA SPORTS FIFA 18 Global Series magnifies the ways competitors of all levels can compete through both online #competition and at inimitable, industry-moving live events. In online play, all competitors will first compete in FUT Champions weekend leagues as the globally engaging, worldly popular competitive mode returns. Accompanying the fun found in online competitive play are a variety of blockbuster live events ensuring maximum opportunity for all to qualify for the EA SPORTS FIFA 18 Global Series Playoffs – a sample of competitive formats in EA SPORTS FIFA 18 include:
EA has the mission to make stars of all its competitors by making competitive gaming accessible to all. Quickly becoming a leading entertainment brand in competitive gaming, with top-selling videogame franchises EA SPORTS FIFA, Madden NFL football and Battlefield 1, award-winning interactive technology and cross-platform digital experiences, EA’s competitive experiences ignite the passion of millions of competitors and spectators through #competition around the world.
For more details on the entire EA SPORTS FIFA 18 Global Series, please visit www.FUTChampions.com .
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