Press release
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january 07, 2016 - Audi
Piloted, electrified and fully connected – Audi at the 2016 CES
• Strong presence at the world’s most important electronics show
• Interior model with new operating and display concept
• #audi #etronquattroconcept study with full-electric drive
Ingolstadt/Las Vegas, January 6, 2016 – Electrification, digitalization and piloted driving: #audi is making these three future trends of the automotive industry the focus of its appearance at this year’s Consumer Electronics Show (CES). The world’s most important electronics show takes place January 6–9, 2016, in #lasvegas, Nevada.
User-friendly operation is an #audi strength, and now the brand with the four rings is expanding its operating and display #concept (HMI, human-machine interface) with new solutions.
Ricky Hudi, Executive Vice President Electronic Development, commented: “The interior of the future will radically alter the way our customers operate and experience things in the vehicle. We are developing our successful #audi virtual cockpit into the #audi virtual dashboard and creating an entirely new world of experience for our customers. In the future, the entire system will get to know the customer and their habits and preferences, then proactively support them.”
The company is exhibiting an interior model at the CES demonstrating an HMI #concept that features large AMOLED (active-matrix organic light-emitting diode) displays with integrated haptic feedback. The new type of MMI control with “MMI touch response” recognizes familiar touch gestures from the consumer electronics world and adapts them to the special operating environment in the automobile. Mobile devices such as smartphones and smartwatches can be seamlessly connected. Behind the new operating and display #concept is the next generation of Audi’s Modular Infotainment Platform, MIB2+. Its further-enhanced computing power enables it to control several high-resolution displays. The MIB2+ is prepared for the latest wireless communication standard, LTE Advanced.
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