Press release
177KB
july 30, 2016 - Adidas
Welcome to Project Harden: The Next Wave of adidas Basketball
Today at #lvl3 #jamesharden introduced Project Harden, the superstar's story in a way it's never been told and never experienced.
Since beginning the partnership last fall, #adidas and James have worked hand in hand to create the next wave of basketball style on and off the court.
The first chapter of Project Harden is a glimpse into this co-creation process through the world of virtual reality that allows fans to hear directly from James and catch a sneak peek at the future.
Stay tuned to @ProjectHarden and @adidasHoops for the latest on what #adidas and James create and watch for @ProjectHarden to arrive at select cities this Summer.
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