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november 14, 2016 - Epson

Lewis Gets Inked with EPSON!


MERCEDES AMG PETRONAS Formula One™ Team driver, #lewishamilton, features in Epson’s latest film

Three-time FIA Formula OneTM Drivers’ World Champion, #lewishamilton stars in a tongue-in-cheek film created with #epson that is released today.

Lewis Gets Inked, which highlights the benefits of the new EcoTank printer, is available to watch on Epson’s YouTube channel, and Epson’s website.

The fun, high-action and glossy film is set at the #mercedesamgpetronas Formula One™ Team’s headquarters. It centres upon an action set-piece where Lewis glides in slow motion through a flurry of paper, before being showered by jets of multi-coloured ink.

This playful piece of content has been created in collaboration with the #mercedesamgpetronas Formula One™ Team to mark the launch of Epson’s EcoTank printer, and aims to highlight its revolutionary refillable ink tank technology and the huge amount of ink that comes with the printers. The benefits of the EcoTank printers – high-volume printing without the need to use cartridges - are communicated in a surprising and entertaining way in the irreverent film. It is part of a multichannel content strategy, comprising the main Lewis Gets Inked campaign film and a range of behind the scenes material.

As Official Team Partner, #epson provides #mercedesamgpetronas with its expertise in the product areas of inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses. The Lewis Gets Inked Campaign stands in stark contrast to previous collaborations that have reflected the two brands’ relentless pursuit of innovation, global leadership and the creation of high-quality products, in a more serious tone. Epson's use of innovative technology to deliver performance is perfectly aligned with what the reigning FIA Formula One World Champions™ strive to achieve in the sport and this is one example of the team working closely with #epson to showcase an innovation.

Lewis commented: “During the course of each season, I get to take part in some pretty interesting projects through our work with the team’s Partners, however I can say with some certainty that this is one of the more unusual! The shoot with #epson for the EcoTank printer was a lot of fun; I always enjoy doing something a bit different and going out of my comfort zone. Having 400 litres of ink thrown at me was a new experience, so I just went with it and I think the output’s really cool.”

Maria Eagling, director of marketing, #epson Europe adds: “The innovative EcoTank system has turned the world of printing upside down, so we wanted to create a film that was equally surprising and memorable. #epson is known as a brand that represents quality, innovation and performance, so #people won’t be expecting a fun, wry and high-action film from us. The #mercedesamgpetronas Formula One™ Team has been wonderful to collaborate with on this project. #lewishamilton has added real charisma, style and fun to the film, and helped us show another side to #epson. This project has been a year in the making and the creative team behind the project have been absolutely fundamental to the impact of this project.”

About EcoTank
Printing up to 11,000 pages in black and colour with the inks included in the box and no hidden costs, Epson’s EcoTank ET-3600 breaks new ground with its ultra-low cost per page and ease of use, allowing users to say goodbye to cartridges. These all-in-one printers can print the equivalent of 72 ink cartridges on average , and the EcoTank ET-3600 in particular providing even more. The EcoTank ET-3600 is available from September 2016.

For more information on EcoTank please visit: www.epson.eu/ecotank

About Epson
Epson is a global technology leader dedicated to connecting #people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.

Led by the Japan-based Seiko #epson Corporation, the #epson Group comprises more than 67,000 employees in 90 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

About #epson Europe
Epson Europe B.V., based in Amsterdam, is the Group’s regional headquarters for Europe, Middle-East, Russia, and Africa. With a workforce of 1,700 employees, #epson Europe’s sales for fiscal year 2015 were 1,577 million Euros. http://www.epson.eu