That’s so close! The compact 50x super zoom Cyber-shot™ HX350 is big on imaging power

• EISS® Vario-Sonnar T* lens with 50x optical zoom and 100x Clear Image Zoom[i] for awesome close-ups
• Shoot like a pro with manual controls and electronic viewfinder in a compact DSLR-style body
• Back-illuminated Exmor RTM CMOS sensor with 20.4 effective megapixels and BIONZ X™ image processing engine
• Optical SteadyShot™ and Intelligent Active Mode for smooth, stable stills and Full HD movies
• Sharp, speedy focus of moving subjects with Lock-on AF and DMF (Direct Manual Focus)

From expansive landscapes to exotic wildlife and family portraits: every scene’s covered with the Cyber-shot #hx350 high-zoom camera from #sony.

Discerning photographers graduating from smartphone snaps will love the mix of easy-to-use features and DSLR-inspired styling. Fitting beautifully in your hand, the #hx350 packs big camera performance into a compact body – for limitless creative possibilities with a fixed lens.

You’re good for any shooting situation, with the ZEISS® Vario-Sonnar T* lens offering a huge 50x optical zoom range – corresponding to 24mm wide angle to 1200mmsuper telephoto (equivalent in 35mm format).Clear Image Zoom doubles maximum magnification to a breathtaking 100xi, bringing distant buildings, people and animals jaw-droppingly close.

Camera shake is the enemy of high-zoom shooting, as any pro knows. Optical SteadyShot cuts handheld wobbles for crisper stills, rapidly shifting a group of lens elements to correct for the slightest hand tremors. Intelligent Active Mode keeps Full HD videos equally sharp and blur-free with Sony’s proprietary frame analysis technology.

Enthusiasts will be impressed by the high-resolution back-illuminated Exmor R CMOS sensor with 20.4 effective megapixels and speedy BIONZ X image processing engine. Even if you’re shooting handheld indoors or in low light, you’ll value crisp, low noise images and pristine Full HD video footage.

The easy to use Cyber-shot #hx350 is loaded with serious shooting options. There’s a manual ring for smooth adjustment of zoom/focus, plus an easily-accessible mode dial and custom button for quick adjustment of favourite settings. And with full P/A/S/M controls, you’ve got all the exposure options you need to craft stunning pictures and Full HD videos. Movie-makers will also welcome the extra detail of a 24p shooting mode that gives footage that authentically cinematic look.

The choice is yours when it comes to framing shots with confidence. Look through the camera’s high-contrast electronic viewfinder – just like you’d expect on a DSLR – or switch to the manually tiltable 7.5cm (3.0-type) LCD with 921k dot resolution.

Extra shooting refinements include Motion Shot Video that traces your tennis serve or golf swing as a split-second series of superimposed images. After shooting, connect the camera to your 4K television for a big, beautiful view of your photos. Support for TRILUMINOS™ Colour on compatible BRAVIA™ TVs ensures still shots bursting with vivid, vibrant colours.

Full details on the #hx350 can be viewed here. It will go on general sale in Europe in January 2016 priced at approximately €450.

[i]At optical wide-end

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, #sony is uniquely positioned to be the leading electronics and entertainment company in the world. #sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2016. #sony Global Web Site: http://www.sony.net/