Sony Celebrates Record Success at 2018 TIPA Awards

The highly renowned Technical Image Press Association has recognised Sony's innovation and performance in the digital imaging industry with a record six TIPA awards. BEST MIRRORLESS CSC EXPERT FULL FRAME: α7 III Sony's unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP[i] back-illuminated Exmor RTM CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15-stops[ii] of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps[iii] with either mechanical shutter or silent shooting[iv], diverse 4K[v] video capabilities and more, #sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before. BEST MIRRORLESS CSC PROFESSIONAL HIGH RES: α7R III Thanks to an evolutionary leap in image processing power and efficiency, the full-frame α7R IIIcombines a high-resolution 42.4 MP i back-illuminated full-frame Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps[vi] with full AF/AE tracking, as well as beautiful image and 4K v video quality, wide 15-stop ii dynamic range, high sensitivity with noise reduction of almost a full stop[vii] and more. With these immense capabilities and a compact, lightweight body, it's an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility. BEST MIRRORLESS CSC PROFESSIONAL HIGH SPEED: α9 The most technologically advanced, innovative digital camera that #sony has ever created, the new α9offers a level of imaging performance that is simply unmatched by any camera ever created – mirrorless, SLR or otherwise.

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