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june 29, 2018 - Volvo Cars
New Volvo Plug-In Hybrid Sedan Sells Out in Less Than an Hour via Digital App
Thirty-nine minutes is all it took for #Volvo Cars to sell out of a special version of the all-new S60 sedan after it was made available on the Care by #Volvo #app earlier today.
Customers claimed all 20 of the all-new #Volvo #s60t8polestarengineered luxury sedans slated for the American market using #Volvo Cars’ Care by #Volvo app and their credit cards to place $500 deposits.
With 415 horsepower and 494 lb/ft torque, Öhlins suspension, Brembo brakes and other enhancements, the 2019 S60 T8 Polestar Engineered represents an exclusive offering that builds upon #Volvo Cars’ and Polestar’s joint legacy of design, performance, and commitment to electrification.
Volvo Cars responded to the excitement via social media by offering a complimentary Polestar Engine Software Optimization upgrade to the next 200 Care by #Volvo S60 T6 AWD R-Design subscribers on a first-come, first-served basis. The upgrade improves throttle response, shift speed, gear hold, and midrange engine performance for a better, more balanced and stronger driving experience.
Care by #Volvo is #Volvo Cars’ subscription program, which makes owning a car as easy as owning a mobile phone. One monthly fee includes car payment, insurance, maintenance and some wear and tear for two years. Care by #Volvo customers can upgrade to a new #Volvo model or model year #Volvo after 12 months. Care by #Volvo pricing for the #s60t8polestarengineered starts at $1,100 per month before taxes, registration, and title.
The all-new S60 T6 AWD Momentum is also available for subscription through the Care by #Volvo #app and online.
The #s60t8polestarengineered, along with all S60 models for global markets, will be built at Volvo’s new US factory in Ridgeville, SC.
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