Cookie Consent by Free Privacy Policy website The fine arts of German craftsmanship meet Italian design: Leica Camera AG presents the new, strictly limited Leica M10 ‘Edition Zagato’.
august 22, 2018 - Zagato

The fine arts of German craftsmanship meet Italian design: Leica Camera AG presents the new, strictly limited Leica M10 ‘Edition Zagato’.

With the #leica M10 ‘Edition Zagato’, #leica Camera AG presents a timelessly beautiful #specialedition that unites the best of German craftsmanship and Italian #design. Comprising a camera and a #leica Summilux-M 35mm f/1.4 ASPH. lens, the set, a limited edition restricted to 250 pieces worldwide, is the result of the partnership between #leica and #zagato, the renowned Italian #design house and automotive styling specialist. This collaboration is now the second #specialedition created by the two long-established companies. 2015 saw the launch of a limited series of binoculars with a strikingly elegant #design, the #leica Ultravid 8x32 ‘Edition Zagato’. In its history, almost one century long, #zagato has been designing bespoke bodies for the most prestigious luxury sports cars of all times, all become valuable collectibles. Ugo #zagato, who founded his Carrozzeria in Milan in 1919, applied to cars the concepts of lightness and streamlining he had learned working in aircraft construction, specialising in the use of aluminium. Today, in the hands of Andrea #zagato, Ugo’s grandson, and is wife Marella Rivolta, the company is a Total #design Studio and an Atelier that still creates strictly limited series of collectible models. Both #leica and #zagato uphold a strong passion for aesthetics and precision in many respects. Both have intrinsic links, as well, to photography: “Photography plays an essential role in our work” - emphasises Andrea #zagato – “We give great importance to the reconstruction of our photographic historical archives, that now count on more than 15,000 images of over 400 different models. Thanks to this achievement, we have succeeded in bringing back to life lost models under the Sanction Lost Programme using the photometric technology, with which we can recreate every detail of a car starting from a black and white photograph.” The ‘Edition Zagato’ is the first #specialedition of the #leica M10 camera and offers extraordinary visual and tactile highlights. The top deck, the baseplate, the outer casing and the control elements of the camera are all made from aluminium. This makes it 70g lighter than its serial production counterpart. Instead of the usual leather trim, the bodyshell of the camera is finished with fine grooves, which, together with details like the red shutter release button, lend the camera its unique look and feel. The integrated handgrip on the left side of the body visually distinguishes the #specialedition from the serial production model and makes it a delight to hold and handle. The #m10editionzagato is the first Leica camera to have its own special serial number engraved on an aluminium badge on the base of the camera that is revealed only when the baseplate is opened. The #leica Summilux-M 35mm f/1.4 ASPH. lens in the #specialedition set has an integrated lens hood that can be pulled out and locked in place in a single motion a new feature for a 35mm lens that simplifies its handling. The #design of the focussing aid on the lens pays homage to a typical styling signature of the #zagato automobile #design, the double-bubble roofline of many #zagato models.

The unmistakable ‘Zagato’ logotype on the lens ring also indicates the role of the prominent #design partner in this collaboration. In all other aspects, the technical specifications of the camera and lens in the #leica #m10editionzagato set are identical to those of the serial production version. In addition to the camera and lens, the set also includes a carrying strap in red full-grain leather embossed with the #zagato logotype. This M-Camera is the first to feature rectangular strap lugs in the same #design as those of the #zagato binoculars. The certificate of authenticity graces the packaging of the set in the form of an aluminium plate with an engraved serial number. The #leica #m10editionzagato is available from June 15, 2018 in selected #leica Stores at the retail price of £18,000 including VAT. Moreover, a few pieces of the #leica Ultravid 8x32 ‘Edition Zagato’ limited edition binoculars are still available. In addition to the binoculars and a case in #zagato #design, the set includes a matching carrying strap and a leather wrist strap. The publication of the second volume of the coffee-table book trilogy, ‘Leica and #zagatoEurope Collectibles’, coincides with the launch of the #leica #m10editionzagato. The fascinating pictures show 33 #zagato models from the entire history of the brand in evocative European settings.