Cookie Consent by Free Privacy Policy website Garmin® and Disney introduce the vívofit® jr. 2 kid’s fitness tracker and interactive mobile app featuring Disney Princess
august 22, 2018 - Garmin Italia Srl

Garmin® and Disney introduce the vívofit® jr. 2 kid’s fitness tracker and interactive mobile app featuring Disney Princess

New line of kids wearables features bands, games and activities inspired by beloved #disney Princess characters and stories.

OLATHE, Kan.--(BUSINESS WIRE [4])--Garmin International, Inc., a unit of #garmin Ltd. (NASDAQ: GRMN), today announced the vívofit jr. 2 [5] kid’s #fitness tracker1 with #disney Princess-themed bands and mobile app. So much more than a #fitness device, the vívofit jr. 2 provides kids with an interactive experience where activity unlocks adventure, shaping habits for lifelong health and #fitness. Kids will look forward to crushing activity minute goals to unlock app adventures, games and step icons featuring #disney Princess characters Ariel, Belle, Jasmine, Mulan and Rapunzel. With two Princess-inspired design options, vívofit jr. 2 bands are swim-friendly 2, feature a customizable color screen, and most important of all, boast a battery life of over a year3. See the vívofit jr. 2 in action here [6].

“We are excited to once again bring the #disney magic to our wearables lineup with these new Princessinspired #fitness trackers,” said Dan Bartel, #garmin vice president of global consumer sales. “The Play like a Princess campaign celebrates kids who aren’t afraid to be bold, be daring, be kind and be different. It’s our hope to inspire and empower kids to do something cool, find adventure, and above all, keep moving.”

“Based on the initial success we’ve seen with Star Wars, Minnie Mouse, and Marvel Avengers on the vívofit jr. 2, we know that pairing Disney’s unrivaled characters and content with #garmin wearables encourages kids to get active,” said Kyle Laughlin, Senior Vice President, Games and Interactive Experiences, #disney Parks, Experiences and Consumer Products. “The #disney Princesses make a great addition to this line and their stories make for exciting interactive adventures.” The #disney Princess-branded vívofit jr.2 is brought to life through a corresponding app adventure, which kids explore with the help of their parents. In Magical Kingdoms: A #disney Princess Adventure, kids will help Rapunzel and Flynn Rider escape Mother Gothel, save the Emperor with Mulan, and even explore the Cave of Wonders with Jasmine. The more they meet – and exceed – their activity goals, the more of the story they’ll get to see. In addition to uncovering additional adventures with the #disney Princesses, kids can gain access to fun games and more. To collect gems and get more chances to play games, kids will need to keep logging those active minutes.

Further information in the press release to download