Choose the perfect McLaren 600LT using pioneering real-time digital configurator

Bruno Senna and #mclaren Chief Test Driver #kennybrack set the pace in choosing the perfect #mclaren #600lt using pioneering real-time digital configurator

• Digital configurator showcases full range of colours and options available on new #mclaren ‘Longtail’
• Buyers can explore millions of unique car permutations online or in #mclaren retailers
• Racing driver and #mclaren brand ambassador, #brunosenna and #mclaren Chief Test Driver, #kennybrack, choose their ideal ‘Longtail’ specification
• Limited-volume #600lt priced from £185,500; 12-month production run nearly fully allocated

Buyers who have secured a #600lt Coupé are now exploring the wide range of colours and options available using an advanced real-time configurator to complete their order in retailers - but anybody with internet access can build their own perfect ‘Longtail’ using McLaren’s online 2D configurator.

The pioneering specification system allows you to view the #600lt in any of the 28 different body colours offered, three of which are newly introduced with the launch of the #600lt: Myan Orange, Chicane Effect (grey); and Luminaire (green). 14 of the paint colours are in an MSO Defined palette developed by #mclaren Special Operations for the new ‘Longtail’.

Customers and brand enthusiasts can explore the six different ‘By McLaren’ Designer interior themes and extensive range of performance-oriented options – many of them in visually striking and lightweight visual carbon fibre –  in combination with their preferred exterior colour. The interior themes selected by McLaren’s design team for the new #600lt comprise three in Alcantara® and three in Nappa Leather. All feature bold colours and are differentiated respectively by either lightweight technical material or soft-grain leather, covering the seat bolsters and cushions, facia and centre tunnel.

“This is a great way to explore the specification of a car like the #600lt before finalising your choices,”commented #mclaren #automotive Chief Test Driver, #kennybrack. “You can see on screen what each paint colour looks like in isolation, choose your wheel design and finish and then contrast the exterior look with any of the interior specifications that appeal, before adding optional features and equipment.”

Brack selected Sicilian Yellow exterior paint and matched it with a full Carbon Black Alcantara® interior. MSO Defined 6-Point Harnesses - one of the features included in the MSO Clubsport Pro option pack for the #600lt selected by Kenny – were specified in blue, combining with Azura Blue Coloured Brake Calipers to create a visual theme aligning with the flag colours of his home country of Sweden.

Other features in the MSO Clubsport Pro Pack include a Carbon Fibre Roof, Carbon Fibre Front Fenders with Gloss Visual Carbon Fibre Louvres and Super-Lightweight Carbon Fibre #racing Seats. Gloss Black finish on the 10-Spoke Ultra-Lightweight Forged Aluminium Alloy Wheels; all three Carbon Fibre Exterior Upgrade packs; and #mclaren Track Telemetry with three cameras were also selected by Kenny. In keeping with the track-focused nature of the specification, air-conditioning, satellite navigation and audio – all no-cost options –  were not added.

Racing driver and #mclaren brand ambassador, #brunosenna, configured his #600lt in Burton Blue from the MSO Defined range of exterior colours, again complemented by a full Carbon Black Alcantara® interior. Bruno also specified the full complement of Carbon Fibre Upgrade packs and features in the MSO Clubsport Pro Pack, but selected #mclaren Orange for both harnesses and seatbelts.

Gloss Black wheel finish was favoured, contrasted with yellow brake calipers, while #mclaren Track Telemetry with three cameras was again selected. Further specification was more road-oriented, with air-conditioning and a Bowers & Wilkins Audio System chosen, alongside front and rear parking sensors, a rear-view camera and vehicle lift.

In addition to the online 2D configurator available at configurator.mclaren.com/model/coupe600lt, the real-time specification tool is installed in #mclaren retailers worldwide as a 3D experience that delivers 4K detail with even greater clarity and tonal accuracy. In MARC (McLaren #automotive Real-time Configurator) guise, the system is the most detailed configurator to date from the British luxury sportscar and #supercar brand.

Following its global debut in July at the Goodwood Festival of Speed, the #mclaren #600lt Coupé is available to order from #mclaren retailers, priced from £185,500 with taxes (UK). Production volume will be strictly limited, with build commencing in October 2018 and running for around 12 months, build slots being scheduled around existing Sports Series and Super Series models, as well as the sell-out #mclaren Senna, Senna GTR and #mclaren Speedtail.

To discover more about the new #mclaren #600lt, visit: cars.mclaren.com/sports-series/600lt. A film demonstrating the MARC system in operation can be viewed at youtu.be/GWF0Gm2CFBU.