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october 22, 2018 - Whirlpool

JennAir Casts Quiet Spell to Redefine New Standards of Luxury

Oct 19, 2018 | Our Brands & Products

With the Quietest Luxury Kitchen Suite in Its Class, #jennair Breaks Away from Noise of Old Luxe

JennAir today launched a charge against a stalwart of old luxury. Gone are the days of humming, buzzing, disruptive luxury appliances — and the constant, in-your-face noise that comes from those who own them. The new modern luxe consumer craves quiet and will happily invest in it across all aspects of their lives, from noise-canceling headphones to whisper-quiet cars. The JennAir® kitchen suite is the quietest luxury kitchen suite in its class, based on the total net sound of a 36” dual convect commercial-style range, built-in column refrigerator, built-in column freezer and dishwasher. The new products will transform the kitchen experience as we know it by shattering the stale conventions of old luxury to satisfy the new modern luxe consumer’s desire for sweet, sheer serenity.

Luxury isn’t loud,” said Jon Hall, product and brand marketing director, #jennair. “It’s subtle. It barely whispers in the background. Those who live it bask in the notion of what they have, but they don’t need to talk about it. Today’s new luxe consumer knows quiet is a true luxury, and they crave it in their lives. TheJennAir® quietest luxury kitchen suite in its class allows them to revel in their kitchen experiences and completely forget the truly powerful work their appliances are tackling in the background.”

With almost one third of Americans preferring texting to calling and 53 percent of air passengers indicating they would be willing to offer up a premium to sit in a silent zone, unwanted noise is an attack on the senses. From people to appliances, a new premium has been placed on the reduction of noise, making silence sellable.

JennAir set on a warpath to diminish sound throughout the new RISE™ and NOIR™ #design expressions, and with their quietest luxury kitchen suite in its class, #jennair continues to propel the brand ahead of the pack with industry-exclusive solutions. Yet, it doesn’t stop there. While the RISE and NOIR #design expressions are the quietest luxury suite of appliances in their class, #jennair remains on a mission to deliver the quietest on the planet


Redefining luxury refrigeration and opening consumers’ eyes to obsessive craftsmanship and beauty, JennAir column refrigerators are quieter than the leading luxury built-in column refrigerator and  deliver unmistakably provocative #designWith an internal cooling and ventilation system that runs unobstructedly in the background, JennAir columns are 50 percent quieter than the market leader. Consumers and designers will sink their teeth into something substantial with more than 2,500 customizable combinations infused with a digital backbone across all products. Key product highlights include a daring Obsidian interior, inspired by the beauty of volcanic glass; incognito details, including a stealth flush door allowing the Columns to melt into their surroundings; and all-metal bin and shelf frames surrounding thick, solid glass and complete with a force field finish to help prevent spillovers. Whether an open door, a power outage, or a required filter change, consumers can connect via WiFi for real-time notifications and to control columns remotely.

Wall Ovens

With luxury wall ovens armed with dual fans to rapidly heat and circulate air, #jennair satisfies consumers’ desires, marrying power with quietness in the kitchen. To master limitless results, consumers can tap these irresistible interiors, illuminated by cinematic and chef’s lighting, smooth racks, flat tines and an expanse of dark glass. Dual fans work in tandem to rapidly heat and circulate air, blanketing every rack in steady heat. The wall ovens also allow algorithm-based convection cooking by food type, or with manual selection of convection modes based on cooking method. Regardless of cooking style, #jennair does not discriminate — the digital backbone runs throughout all cooking products, including wall ovens to create a seamless experience.

Professional-Style Ranges and Rangetops

The JennAir range and rangetop offerings bend fire to accommodate endless customization opportunities with highly personalized connectivity and unconstrained cooking experiences. The #jennair range works to cook food to consumers’ personalized tastes, but quickly fades into the background after the job is done. In fact, #jennair boasts the quietest luxury 36″ dual convect commercial-style range. With more than 30 configurations – from grills, griddles, and brass burners to the choice of dual fuel or gas – the #jennair ranges are made to fit any space and serve any culinary experience the modern luxe consumer craves. With full connectivity to the JennAir digital platform, owners can enable the highly sought after Culinary Center, personalizing each appliance with owner preferences as backed by precise algorithms, cooking cycles equipped with full-color food photography, doneness levels, pan types and menu-specific culinary tips.

Quietest Luxury Dishwasher

Making no sacrifices when it comes to power and connectivity, the #jennair Trifecta™ Wash System delivers a brilliant clean at a low volume, earning its position as the quietest luxury dishwasher brand — period. With Precision Dry® Plus, the dishwasher uses heat and a fan to provide premium drying performance. It’s so quiet #jennair included a light to alert owners when it’s on. #jennair offers quiet cycles across all lines because the quietest dishwasher is absolutely expected among consumers. One doesn’t have to sacrifice quality for reduced noise as, inside the JennAir dishwasher, a storm rages as relentless power and technology bring every dish and glass to a state of refined clean.

All products will be available in late 2018. To learn more, visit @JennAir on Instagram and Twitter, Facebook.com/JennAir and the new JennAir.com.

1 Based on total net sound of a 36″ dual convect commercial-style range, built-in column refrigerator, built-in column freezer, and dishwasher.
Pew Research Center
3 The Boston Herald
4 The New Republic

Completely Bespoke and Uniquely Tailored Designs Amplified By Enhanced Digital Platforms Offer the Ultimate in Customized Experiences for Every Luxury Consumer Demand and Desire

Breaking the mold, #jennair continues to blaze a path forward to shatter bland industry standards and redefine the meaning of luxury for the new modern luxe consumers who live by their own rules. They are discerning, and they build their homes like they do their custom-curated lives: with passion, precision and their own personal style. Ushering in a new era for the brand, #jennair is activating personalized digital platforms and delivering more than 100 built-in products across the RISE™ and NOIR™ #design expressions, enabling thousands of combinations to empower discovery in the kitchen and helping consumers write their own script for a modern luxe life.

A recent Ipsos report shows that 81 percent of modern luxury consumers believe the definition of luxury is rapidly changing, and a Deloitte study suggests that 45 percent of luxury consumers want personalized products. Rather than looking the other way at these high-earning young luxe spenders, #jennair chose progress over stagnation, assuming the role of the leader to take the industry into uncharted territory.  

“JennAir is hell-bent on delivering a new vision of luxury, offering customizable options for utterly bespoke experiences that challenge the entire industry to think bigger while enabling designers and consumers alike to curate personalized kitchen experiences so unique they can’t be copied,”  said Jon Hall, product and brand marketing director, #jennair. “With distinct #design to the highest quality and unparalleled performance in the products they select, their kitchens become carefully curated expressions of themselves. Through these progressive designs and digital platforms, we are flipping the luxury #appliance category on its head, and consumers, designers and kitchen specifiers are taking notice.”

With a true understanding of the new modern luxe consumers’ vision for luxury, #jennair meets their demands for a custom-built life and satisfies their fantasies for what a kitchen can be with seemingly limitless #design combinations and highly personalized connectivity and service.

An exclusive for the industry, #jennair has pulled back the curtain on the RISE and NOIR #design expressions offering seemingly endless creativity and #design options, including 34 professional-style ranges, 36 wall oven combinations and 14 rangetop configurations. Two full urban living suites drive even further customization by upending the ways consumers can think and feel about their homes. Customizable to fit the largest and smallest luxe spaces, #jennair offers both traditional and modern looks across its full line of products to provide the ultimate consumer curation. An enhanced digital platform runs throughout all products, empowering consumers to further personalize every touchpoint of their journey and customize their cooking experience. Each #appliance interaction is personalized to match owner preferences as backed by precise algorithms, cooking cycles equipped with full-color food photography, doneness levels, pan types and menu-specific culinary tips. Combined with the thousands of customizable kitchen #appliance combinations, the industry’s eyes open to the active ownership model and seemingly endless possibilities the kitchen can present to consumers.

Refrigeration for Any Space or Style
Redefining luxury refrigeration and opening consumers’ eyes to obsessive craftsmanship and beauty, JennAir® Columns will be available in the two distinct #design expressions with more than 2,500 potential combinations. Personal configurations include multiple-unit combinations with left and right swing options, multiples sizes and a variety of finishes. #jennair offers a breadth and depth of offerings to fit each unique lifestyle. From Columns to built-in refrigerators, #jennair delivers uncompromising and unique #design to all of its consumers. Each customized unit culminates via the cohesive digital platform, ensuring the new modern luxe consumers can get the connectivity they crave from their personalized kitchen experience.

Professional-Style Ranges and Rangetops
Seemingly limitless range and rangetop combinations add even more customization options, allowing consumers to select from a variety of sizes — 30, 36 and 48-inch models —with griddle, grill and gas burner options. Whether going through a complete renovation or just adding an additional cooking space to a kitchen or entertaining area, modern luxe consumers will have the old strains on creativity shattered as they integrate the RISE and NOIR expressions into their kitchens. Consumers can then go one step further with the JennAir® digital platform, creating yet another layer of personalization.

Custom Cooktops
Updraft or downdraft, gas, induction, and/or wok, #jennair provides customizable cooktop options to fit one’s personal cooking taste. The JennAir® suite of cooktops allows consumers to bend fire to their will through seemingly endless customization opportunities and unconstrained cooking experiences. Marked by daring, undeniable details, each product is built for flawless and flush configurations. Sized to fit any need — 15, 24, 30 or 36-inch combinations — today’s modern luxury consumers are able to break convention by creating custom cooktops that perfectly fit their needs. Create a warming station in the dining room or customize a 10 foot island made of your favorite cooktops. From small spaces to large, consumers can have multiple sizes of gas, electric, and induction together in one space. With more than 700 custom combinations, consumers will break through the chains of stagnation to build their completely bespoke cooktop.

Urban Living
Flexible enough to fit anywhere — high-rise studio, home theater, garden guesthouse, bedroom café, — the urban living line is built for new modern luxe consumers. As the only luxury #appliance brand with matching small space offerings in two distinct #design expressions, #jennair gives consumers the tools to choose digitally enhanced single products or build a suite bespoke to their tastes. From a built-in coffee system to a steam oven, speed oven, 60-centimeter wall oven, plus warming drawers and microwave drawers, the  urban living suite is versatile enough to install in any room of the home, with no plumbing necessary for most products, providing bespoke customization at scale.

Fully customizable to meet the new modern luxe consumer’s every want and desire, known or yet to be discovered, the new #jennair designs and digital platforms deliver the tools and custom offerings to allow consumers and their #design partners to create kitchens that are completely reflective of their tastes. Coming to market in late 2018, the new products give new meaning to the definition of luxury.

To learn more, visit @JennAir on Instagram and Twitter, Facebook.com/JennAir and the newJennAir.com.

About JennAir
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progressive spirit, #jennair fearlessly carries his torch forward as champions of the #design community and the industry at large. Hell-bent on burning down the tired conventions of luxury, #jennair crafts distinctive luxury kitchen appliances that push form and function to transform spaces. With exceptional performance, masterful execution and provocative #design, #jennair offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today’s luxury consumer deserves. To speak with a badass call agent at the #jennair Epicenter or learn more about the new offerings from #jennair, please visit JennAir.com or join us oninstagram.com/JennAir, facebook.com/JennAir, twitter.com/JennAir andyoutube.com/JennAir.

Media Contact: jennair@mslgroup.com