technology

november 20, 2018 - Helly Hansen

A Miracle from Helly Hansen’s All-New LIFALOFT™ Insulation: Lightweight Warmth for All Seasons

Despite popular belief that Helly Hansen made a pact with Norse gods to do the impossible and create a lighter, thinner, warmer insulation; in truth the human minds at the Oslo-based performance apparel brand broke the code through four years of development to create LIFALOFT™ insulation by PrimaLoft®, available to all mortals in Fall 2018.

The concept came about through Helly Hansen’s relationship with the Ski Team Sweden that wanted more for less – more warmth and more versatility with less bulk and minimal weight – in designs that work on snow, are packable and practical for travel. The answer was found in Helly Hansen’s Lifa® fibers that have proven to be one of the outdoor apparel industry’s most timeless, best-performing materials for controlling body temperature in cool to frigid conditions since the Norwegian brand introduced the world’s first technical base layers in the 1970s.

Helly Hansen’s proprietary insulation, that has been exclusively developed by PrimaLoft®, is constructed with 75% Lifa® fibers and 25% synthetic fibers. It is less bulky in construction and weighs 20% less than standard polyester alternatives yet delivers more warmth based on an increased number of microscopic air pockets that capture and retain heat. It is also a more sustainable choice due to a lower water and carbon foot print.

The proprietary Lifa® fibers inherently do not absorb moisture making the insulation ideal for wearers in variable conditions. Through moisture management, LIFALOFT™ insulated pieces allow for uses during high-intensive activities one day, and urban-wear or travel usage the next. Each jacket in the new collection includes 80g of LIFALOFT™ insulation by PrimaLoft®, and a water-resistance and windproof outer fabric with PFC-free DWR certified by Bluesign®.

“As with all of our products, we are inspired and driven by our athletes and the professionals that wear our designs every day,” said Philip Tavell, Helly Hansen’s Category Managing Director for Ski, “The Helly Hansen-sponsored Ski Team Sweden is constantly on the move and needs products and layers that can hold up to training on the slopes and can be stuffed into a small space, but remain dry for travel to a race the next day. Versatility in a piece is key to traveling athletes and we delivered just that in each LIFALOFT™ design.”

- Videos (3)

- Photogallery (273)

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W LIFALOFT HYBRID INSULATOR JACKET EURO 180 65627 995 onbody1

2532x3543, 3MB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180 65627 995 onbody2

2531x3543, 3MB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180 65627 995B

2705x3543, 3MB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180 Hero 65627 460

2445x3471, 3MB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180 ski team sweden alpin (2)

2000x1335, 239KB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180 ski team sweden alpin (3)

2000x1335, 210KB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180 ski team sweden alpin (4)

2000x1335, 272KB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180 ski team sweden alpin (5)

1335x2000, 230KB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180 ski team sweden alpin

2000x1335, 223KB

W LIFALOFT HYBRID INSULATOR JACKET EURO 180ski team sweden alpin

2000x1335, 288KB

W LIFALOFT HYBRID INSULATOR JACKET EURO 18McleodC 180307 SA903229

6000x4000, 11MB

W LIFALOFT HYBRID INSULATOR JACKET EURO 18McleodC 180310 SA906940

6000x4000, 16MB

- Documents (10)

Lifaloft FW18 Final update final

7MB

Lifaloft FW18 Propile vest

3MB

Lifaloft FW18

7MB

Baselayer FW18 (Copia in conflitto di Manuela Caminada 2018-01-20)

3MB

4x3 Lifaloft presentation (1)

11MB

Lifaloft presentation PDF

8MB

LIFALOFT one page tech icons en

5MB

LIFALOFT one page tech icons en

5MB

LifaLoft Red Dot Press Release 2018 final

5MB

Design Manual

2MB

language switch Italian

november 20, 2018 - Helly Hansen

A Miracle from Helly Hansen’s All-New LIFALOFT™ Insulation: Lightweight Warmth for All Seasons

Hashtag
#fashion #competition #ski #sportwear #hellyhansen #presskit

Channels filter

november 20, 2018 - Helly Hansen

A Miracle from Helly Hansen’s All-New LIFALOFT™ Insulation: Lightweight Warmth for All Seasons

Hashtag #fashion #competition #ski #sportwear #hellyhansen #presskit

Channels filter

Hashtag
#fashion #competition #ski #sportwear #hellyhansen #presskit