Press release
62KB
february 04, 2019 - Puma
Puma introduces self-lacing training shoe fit intelligence
“As a global investor in wearable technologies, I know how hard it is to get a product like Fi right and after my first week with the shoes, it’s clear that #puma is taking this platform very seriously and I’m impressed”, said Bay McLaughlin.
To be able to fully adapt to our consumers’ needs, #puma – for the first time ever - will allow tech-savvy people to participate in beta testing of Fi to help the Brand think of ways of making it even smarter and more powerful. “Fi is a platform that can be used for many different things. We want to learn what those things are from people who have experienced it,” said Charles Johnson. The testers will be able to give feedback on the usability, design, engineering, and wearability of the shoe. Through this, #puma is able to work hand in hand with its consumers to create the best smart fitting product in the market.
Anyone can sign up for the Fi Beta Test program through PUMATRAC, PUMAs training app which is available on the App Store and on Google Play. People will get the opportunity to register for the program, start a workout, go for a run or connect with friends. #puma will announce on PUMATrac and its website when and how to sign up.
The Fi training shoe will be available for consumers in 2020
Puma Fi 039
5172x5986, 16MB
Puma Fi 053
5367x8053, 14MB
Puma Fi 056
8256x5504, 23MB
Puma Fi 059
7981x2864, 13MB
Puma Fi 065
8256x8268, 8MB
Puma Fi 068
8256x8268, 9MB
Puma Fi 072
8256x5504, 19MB
Puma Fi 079
5785x4707, 10MB
Puma Fi 101
8256x8268, 12MB
Puma Fi 104
4855x7890, 19MB
Puma Fi 115
8256x5504, 22MB
Puma Fi 119
8256x5504, 20MB
Puma Fi 123
8256x5504, 20MB
Puma Fi 127
8256x5504, 18MB
Puma Fi 130
8256x5504, 12MB
Puma Fi 135
8256x5504, 8MB
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