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february 26, 2019 - Wiko

Wiko announces a significant move at MWC 2019

Making on trend technology always more accessible, while keeping the community at the core of its strategy, is Wiko’s DNA. This year the brand is taking things one step further. #wiko makes a significant move in its international deployment, relooks its logo, and introduces the next generation of the View series with #view3 Pro and #view3.

International expansion: #wiko enters in the USA
Created in 2011, the brand is now present in more than 30 countries in Europe, Africa, Middle East and Asia.
In its historical markets in Western Europe, #wiko successfully maintained its top 4 position within a very competitive #smartphone environment in 2018. #wiko is #3 in France with 12% market share and #4 in Italy with 5% market share. Present in Asia, the brand can claim the 5th position in Thailand with 10% market share4 and more than 3 million users.

Pursuing its global expansion, #wiko enters the North American market opening 2 offices in Dallas (Texas) and Atlanta (Georgia). As a first collaboration with Sprint, the 4th largest mobile operator in the USA5, #wiko will launch a new device in the coming weeks.
Brandy Kang, CEO of #wiko USA, says: “The North American market has a huge potential for a brand as #wiko. Our industrial and R&D capacities, and the strength of our European brand image, open a lot of opportunities to anticipate and meet the local carriers’ and partners’ requirements. Our target is to become very quickly a significant player in the US.”

The brand enters a new stage of its transformation
Strengthened by the support of a large international group, created 8 years ago in the South of France, the #wiko brand reaches the age of maturity.
James Lin, President of Tinno & #wiko Group, says: “We are making strong transformations to constantly raise our standards. In 2019, we simplify our portfolio, refine user experiences, making battery life and processor performance our key focus.

To be ready for tomorrow, the group invests in 5G technologies. These laboratories efforts have been rewarded by a Red Dot Award in 2018 for a 60GHz Wi-Fi router providing a transfer rate of up to 1Gbps. The group is getting prepared to launch a complete 5G ecosystem of products in 2020.”
Through well-designed technology and accessible prices, the brand’s ambition is to support its consumers to live life to the fullest. 2019 will be the year of a complete brand refresh.

Violetta Jovanovic, Global Marketing & Communication Director, says: “Wiko has evolved as a company and it’s now evolving as a brand. Without losing its fundamentals, the brand gains in maturity and sharpness. It’s not changing, and rather becoming even closer to its consumers. Our community will be more than ever at the core of our strategy”.

At MWC 2019, #wiko reveals a relooked logo featuring the iconic W shape and Bleen6 colour in a sharp and bold look. The brand is gaining in status and maturity without losing in essentials. A new communication platform will support the brand refresh through the coming years, starting with 2019 product launches and the #view3 collection.

View3 Pro & #view3: Life to its fullest

Continuing the experience of ultra-wide screen immersion, #view3 Pro and #view3 are bringing the View story to a next level with maximum immersion displays, smart triple camera experience, long lasting batteries and powerful performance.

MORE SHOOTING OPTIONS, GREAT PHOTOS IN ALL CONDITIONS

3 times more opportunities to perform amazing shots
Thanks to their triple rear cameras, the #view3 Pro and #view3 will give 3 times more opportunities to perform amazing shots.
The Sony IMX486 camera sensor of 12MP and 1.25μm pixel size will allow to capture astonishing colourful and sharp shots even in low light conditions.

Need to take a picture of a group of friends at once? Widen your vision up to 120° FOV with the 13MP super wide-angle camera. It becomes so easy to take group pictures and panoramas. And last but not least, their depth camera will allow to shoot outstanding pictures and to reveal your talent soul using the AI-Artistic Blur mode.
Selfies become worth sharing, even in low light conditions, with #view3 Pro’s 16MP front camera. Featuring big pixel technology, it combines 4 pixels into 1 to enhance light capture. White balance, exposure, ISO, focus... too much to think. The AI functionalities analyse the scenario and the environment, to perfectly adjust the settings and optimize the picture.

Enhanced by Google intelligence
View3 Pro and #view3 feature a deep integration of the Google Assistant to make daily life easier using additional voice-controlled actions. It will enable to trigger handsfree selfie, video recording and more.

Furthermore, the fully integrated Google LensTM lets you search what you see, get stuff done faster and interact with the world around you. While Motion Photo will allow to bring photos to life in Google Photos.

CORE FOCUS ON AUTONOMY

Your charger will miss you!
With a big battery of 4000 mAh and processors’ optimization ensuring a 15% lower power consumption7, #view3 Pro and #view3 will be charged for 2 days of use! What’s more, thanks to the Pump Express fast charge technology, #view3 Pro will be ready to use in no time.

Lasting battery life across the range
Battery life is a key pain point in our consumer’s daily lives. Bringing extensive battery performance on the #view3 series, but also across the range, is a key priority for #wiko. Careful considerations are made from hardware stand point and software optimization, always bearing in mind the consumer journey.

In order to constantly improve the brand’s smartphones autonomy and provide the consumer with a third-party certification, #wiko will be reinforcing its 3-year partnership with SmartViser8, the recognized professional in Device Testing. The third-party expert will be testing #wiko smartphones by simulating a real consumer usage, in real network conditions, in order to optimize and grade their performance based on an average user profile. This includes common usages such as music playback, video streaming, social network browsing and stand-by time.

A SMOOTH AND COMPLETE EXPERIENCE

Never short of memory
With 128 GB ROM, there is always room in #view3 Pro9 for more of your favourite series, games and music. Because quality matters as much as quantity with the 6GB RAM, you will appreciate every content and enjoy smooth multitasking. With 64GB ROM and 3GB RAM in #view3, enjoy a large storage and a smooth performance.

Game on. Play better, faster, stronger and harder!

Mediatek Helio P60 is a boosted Octa-Core processor made to support multitasking, fast loading and heavy gaming. Equipped with an AI processing unit and engraved in 12nm,
View3 Pro’s chipset ensures a powerful performance and optimises power consumption.
View3 promises a smooth and boosted experience thanks to its 12nm Octa-Core chipset, the Helio P22.

Make the world your playground with AR
Thanks to the augmented reality10, #view3 Pro and #view3 seamlessly blend the physical and digital worlds. These new experiences transform the way you play, shop, learn, create and experience the world with others. You can install these new apps and experiences from the Google Play Store.

MAXIMUM IMMERSION WITH A PREMIUM #design

More space. High quality.
Do more than taking pictures, enjoy them with the #view3 Pro’s enhanced 6.3” full screen display and FHD+ resolution. It gives a new sense of immersion by redefining the comfort of watching your favourite TV show. The #view3 with its HD+ 6.26’’ display will let you immerse in your newly taken super wide picture. Both devices offer the full screen shape with a smaller notch to allow a maximum immersion.

WIKO ORIGINAL ACCESSORIES

Refined design
Dive into an elegant premium #design. #view3 Pro features a glass back cover and mirror frame, with deep reflections and an elegant gradient effect. Choose between the brand-new Nightfall and Ocean gradient colours. The #view3 in glossy glass-like #design is available in 3 colours: Night Blue, Blush Gold and Electro Bleen.
On Ocean and Electro Bleen versions you will be able to discover a subtle and fun glow in the dark touch, the #smartphone lighting up in the dark for you to always be able to spot it out.

A selection of trendy custom-made accessories with premium materials will complete the #view3 range:
-  An elegant Smart Folio with its interactive window enables you to answer your calls and change your music without opening the smart folio. Switch to the adjustable standing mode for full comfort when watching videos, typing or reading. #wiko smart folio is available for #view3 Pro in Volcanic Grey and for #view3 in Pacific Bleen or Volcanic Grey with an extra reflective patch.
-  The classy slim Clear Case with a hard-back cover and flexible frame to protect from scratches and soft shocks.
-  The ultra-resistant Printed Tempered Glass preventing cracks and scratches while preserving the touchscreen sensitivity without leaving any traces.

The #view3 collection will be launched on all #wiko main markets in the coming months.

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