Press release
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april 23, 2019 - Seat
International Book Day - Leather, thread and dye: cars or books?
At first glance, binding a book and designing a car have little in common. But when creating a car there are times when state of the art technology gives way to handiwork, scissors and sewing machines. And this is where the two processes overlap. Patience and the constant search for piecemeal perfection are the secrets shared by the artisan professions, even though the end result of one weighs over a tonne and the other just half a kilo. This is how these two apparently different skills resemble each other.
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