Puma offers a fresh take on foam cushioning with its newest technology called LQD CELL

LQD CELL is versatile enough to work across a variety of shoe designs and life moments, offering a constant benefit - stable cushioning.

Global sports brand #puma launches LQD CELL (pronounced: /ˈlikwid/ /sel/), a new technological innovation for footwear that will make every step stable and comfortable as hell. LQD CELL technology offers stable cushioning by evolving the original CELL hexagon – making it smaller by using a softer, more resilient material. The range of products where LQD CELL will be available go from street to gym, making sure there’s no compromise in style nor performance.