Jaguar’s world-first app offers tennis fans a unique chance to win tickets to Wimbledon

• Jaguar introduces the Ace Pace #wimbledon Edition #app giving fans the chance to win tickets to The Championships and attend the #Jaguar #wimbledon Masterclass
• In a world-first, the #app simulates the serve of a #tennis pro using smartphone technology in place of a racket
• Groundbreaking technology measures the speed, angle and power of the user's serve through a smartphone's gyroscope, motion sensor and accelerometer
• The #Jaguar Ace Pace #wimbledon Edition #app is available now for download on all smartphone devices: http://itunes.apple.com/app/id1461912657

12th June 2019 London: Jaguar, official car partner of #wimbledon, has today launched their world-first Ace Pace #wimbledon Edition #app, offering fans the chance to avoid the day long queues and win tickets to The Championships as well as attend the #Jaguar #wimbledon Masterclass.

The #app, which is available for download on all smartphones, tests #tennis fans' serving ability by simulating the serve of a #tennis pro as users swap a #tennis racket for their smartphone. 

Journey Digital have created a complex algorithm using Dynamic Time Warping, that uses the smartphone's gyroscope to calculate the wrist angle, the motion sensor to determine the arc of the serve and the accelerometer to measure the speed.

Journey Digital strategy director Nick Piper said: "CGI technology has advanced significantly over the past decade and now, what used to cost millions of dollars and expensive cameras can be captured using smartphones."

"The #Jaguar Ace Pace #wimbledon Edition celebrates this by offering a far more physically engaging experience than what is currently available in the market and is a true first."

Unique in its ability to engage the entire body, the #app measures all aspects of the serve, from the ball toss to the 'racket' speed and will feature a built-in leaderboard with daily winners from Jaguar's Westfield Fan Zone earning tickets to experience The Championships, #wimbledon first hand. 

With two leaderboards running for different durations, the #app gives fans the chance to win a place in a #Jaguar #tennis Masterclass as well as the overall winner in the 'June Championships' leaderboard winning tickets to #wimbledon.

"As Jaguar's association with #wimbledon enters its fifth year, we are delighted to continue our pledge to take fans closer to The Championships." #Jaguar Land Rover UK, Managing Director, Rawdon Glover says.

"It is important that #tennis fans feel the benefit of our partnership first and foremost so for those that can master the #app, we will be providing tickets to The Championships, #wimbledon, throughout the fortnight as well as the unique opportunity to attend the #Jaguar #wimbledon Masterclass in September."