Italdesign, the city of Turin and GTT to introduce “into”: an experimental project to improve passengers’ experience on board Turin metro

Press conference and inauguration will take place on June 20, 4:30 pm at Caffè Platti and Re Umberto Metro Station
Brand newborn #italdesign Mobility Solutions Business Unit designed complex algorithm to provide passengers at the quay with real-time crowding information of each coach
Italdesign, Città di T orino and the local transport company G T T , with the technical support of Funkwerk and IGPDecaux have given life to INTO experimental project

All details and info on into. #italdesign. it Moncalieri – ITALY, June 20 2019

Today, June 20, the first phase of the “InTO” experimental project, conceived and designed by Italdesign’s newly formed department dedicated to Mobility Solution will be launched; it aims to offer Turin Metro’s passengers an immediate and simple service to improve their experience onboard.
Above the doors allowing access on board the carriages at the Re Umberto pilot Metro station some LEDs have been installed; when the train arrives at the station, LEDs turn on indicating the occupation percentage of each coach: GREEN if it’s free, YELLOW if it’s half-occupied, ORANGE when it’s fully crowded.
“InTO is a concrete example of how we imagine future mobility will have to be,– Massimo Martinotti, Head of Future Mobility at #italdesign, declared – a service conceived and designed around and for the citizens. The final goal is to get our daily lives better, easier and more efficient thanks to a smart use of technologies. InTO is exactly that: behind the LEDs you see at Re Umberto Metro Station, there’s a complex algorithm that, using the images of the security cameras installed on board of each coach, the historical data collected and made availbale by #gtt, timetables and days of the week is able to communicateto the passengers waiting at the quay real-time crowding information of each wagon so that they can choose the less packed ones to enjoy a more comfortable trip”.
“We chose the City of Turin for this first, test phase of InTO because, within the Turin City Lab project, in these months we found the right ecosystem where private companies, institutions and universities can easily cooperate. It’s a fertile ground, aimed at innovation, that allows to go in short times, from the project to the functioning phase in a real environment”, added Serena De Mori, InTO Project Leader.

The algorithm InTO is based on offer a services to citizens guaranteeing the right to their privacy: the images provided by the security cameras are not saved, they are used only to count the number of the passengers onboard. This initial, experimental phase of the project will last approximately one year.

“This experimental project represents an important step forward for the #torino City Lab innovation policy. It is one of the first visible tests conducted on our territory, aiming to simplify for citizens access to this service, and to support the development of the local ecosystem – Paola Pisano, Deputy Mayor for Innovation, explained – we really hope this will soon become a permanent service for the municipality. I wish to thank #italdesign and #gtt for the support and development of this importante use case”.
“Not only a more confortable trip, yet even more safe – added Maria Lapietra, Deputy Mayor for Mobility – : the kick- off of Italdesign’s InTO project was preceded by an important update of the videosurveillance system aboard the metro by #gtt, this will allow the passenger to be even more safe during their use of the metro”.

“We immediately welcomed Italdesign’s partnership proposal and are happy to offer our passengers the chance to be the first to test this new service at the Re Umberto Metro Station. Turin confirms to be a city open to innovation and a research laboratory for hi-tech ideas even in the public transport industry”, concluded Giovanni Foti, CEO at #gtt.