Hyundai to Promote its All-New 2020 Sonata at Music Midtown Festival with Live Nation's AR Experiences

Live Nation Unveils Augmented Reality Products Elevating the Fan Experience 

Cannes, France – June 20, 2019 – Today, at the Cannes Lions International Festival of Creativity, Live Nation, the world’s leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe.

This September, at the 25th annual Music Midtown festival, #Hyundai will be the first company to leverage a selection of Live Nation’s AR products. #Hyundai will execute creative experiences for fans onsite and at home to promote and explore new features of the completely redesigned 2020 Sonata.

The initial suite of AR products in development include:

• AR Livestream: For the first time ever, Live Nation’s AR Livestream will allow fans to enjoy the festival experience at home in an entirely new way. By downloading the Music Midtown app, fans can click on the AR Livestream and point the app to a flat surface from which a three-dimensional, four-sided viewer that can be rotated will appear for fans to view selected performances - live from the festival. #Hyundai will be integrated into the experience by showcasing a custom 3D version of the 2020 Sonata.