Press release
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july 03, 2019 - Free Now
MYTAXI REBRANDS TO FREE NOW
mytaxi has rebranded to #freenow today. Europe’s biggest #taxi #app has not only changed its branding, but with the new name, it is also set up as a broader #mobility provider, and will add more #mobility options to the #app in future. As a first step, the company has announced it will integrate hive scooters into the #app, in the #freenow markets, where hive is already active (Portugal, Poland and Austria) within the next few months. Further #mobility options will also be implemented in the future.
“This day is a huge milestone for the whole organisation” Eckart Diepenhorst says, CEO Europe for #freenow. “We started the transition to a multiservice #mobility provider a while ago by launching the hive scooter brand last year. The rebrand to #freenow marks another step towards offering different services within the #app. Whilst taxis will always play a crucial role in our offering, we strongly believe that we will need to have further #mobility options in the future, such as E-scooters. “User demands, regulatory framework and the technical options for #mobility are constantly changing. In order to maintain and grow our satisfied customer base, we need to develop our proposition in order to fulfill our mission: We want to make #mobility available for everyone - independent of age, income and location.”
In the UK, #freenow is looking to pilot its #taxi sharing scheme, “Match” in some cities outside of London in the coming months. Furthermore, the company is lobbying for legislation of e-scooters which would be a great addition to UK cities, especially for shorter, inner-city trips. #freenow is part of the brand family created through the #mobility merger of BMW and #daimler. The other verticals within that family are SHARE NOW (Carsharing) REACH NOW (multi-modal), PARK NOW and CHARGE NOW.
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