Press release
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july 26, 2019 - Porsche
Porsche Digital Lab makes first visit to Singapore
Berlin-based #porsche Digital Lab visited Southeast Asia for the first time last month, reflecting the region’s growth as a hotbed for technology innovations, and Singapore’s unique advantage as the perfect hub for Porsche’s market development in the Asia Pacific region.
During this visit, #porsche Digital Lab’s Anja Hendel and Andy Grau, in collaboration with #porsche Asia Pacific (PAP), participated in Innovfest Unbound – Southeast Asia’s largest and most exciting innovation festival with well over 15,000 attendees this year. This festival anchors Smart Nation Innovations Week, which comprised a week-long series of events showcasing Asia’s most innovative technological developments.
“Singapore is very much the gateway between the east and the west, offering access to the great innovation ecosystem with technologies, partners and talent that are abundantly available at our doorstep. People in this region welcome and embrace new technology, which sets the stage for open discussions and actions to improve the future of mobility,” said Anja Hendel, Director at #porsche Digital Lab.
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