Sony today announced two new #apsc zoom lenses in the G LensTM series for its #emount line-up, including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony’s versatile #emount system now features a total of 54 lenses. Along with the two newly launched #apsc Mirrorless Cameras (Alpha 6600) and (Alpha 6100), Sony’s #apsc range has been further strengthened, offering creators the ability to capture the desired moment with Sony’s advanced technologies in compact and lightweight camera bodies. Sony’s “One Mount” solution for both #apsc and Full-frame cameras provides creators an extreme amount of versatility for all of their photography and video needs.
“We are extremely committed to building our #emount line-up, in both Full-frame as well as #apsc,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, #sony Europe. “We will continue to drive innovation in all aspects of imaging, empowering all creators to capture and create like they’ve never been able to before.”
Ultra-Sharp #apsc E 16-55mm F2.8 G Standard Zoom Lens (model SEL1655G)
The 16-55mm (24-82.5mm in 35mm equivalent focal length) #apsc standard zoom with a constant F2.8 aperture offers excellent G Lens image quality with outstanding all-around performance. This lens is ideal for professionals as well as enthusiasts to capture landscapes, portraits, and everyday snapshots.
Key Features
Compact and Lightweight #apsc E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens (model SEL70350G)
The new E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens with optimised optical and mechanical design provides excellent G Lens image quality throughout the image area, right out to the maximum 350mm (105-525mm in 35mm equivalent) focal length. High optical performance is combined with the convenience and mobility of a compact, lightweight design even with 5x zoom. It also includes built-in optical image stabilisation which adds even further stability and convenience to this versatile super-telephoto zoom that is ideal for landscape and wildlife photographers.
Key Features
Pricing and Availability
The SEL1655G will ship in Europe in September 2019 priced at approximately €1300.
The SEL70350G will ship in Europe in October 2019 priced at approximately €900.
For full product details on the SEL1655G, please visit: https://www.sony.co.uk/electronics/camera-lenses/sel1655g
For full product details on the SEL70350G, please visit: https://www.sony.co.uk/electronics/camera-lenses/sel70350g
A product video on the new SEL1655G canbe viewed at: https://youtu.be/F3JsQ_GAaTk
A product video on the new SEL70350G canbe viewed at: https://youtu.be/7PxlDcSAu68
A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other #sony α products can be found at
https://www.sony.co.uk/alphauniverse. Sony’s European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of #sony events in each country.
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