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october 22, 2019 - Mercedes-Benz

Mercedes-Benz celebrates two years of partnership with ESL with a new video clip

Mercedes-Benz in eSports

Stuttgart/Hamburg. #mercedesbenz and #esl have been driving forward the development of #esports together for two years. Fans of the game Dota 2 can enjoy a new video clip this year at #esl One Hamburg. The #mercedesbenz EQC (combined electrical consumption: 20.8-19.7 kWh/100 km; combined CO2 emissions: 0 g/km)[1], representing the departure into a new era of mobility, will be depicted in close conjunction with mysterious characters from the world of gaming. As they watch the film the viewers become immersed in a world of light and shade in which the game and reality start to intermingle. The video clip can be accessed via the following link.

https://www.youtube.com/watch?v=IEjIRWe63lA

When the #partnership between #mercedesbenz and the #esl started, the Stuttgart brand established the #mercedesbenz Most Valuable Player (MVP), a format in which the fans and a jury of experts determine the best player in the tournament via an online poll. At #esl One Hamburg the prize will again be handed over to the MVP by a cosplayer. The MVP can look forward to a new Mercedes‑Benz worth 50,000 euros.

"Two years ago the #mercedesbenz MVP was created to offer another added value to fans and players", says #esl CEO Ralf Reichert, as the tournament approaches. "The MVP vote has become a firm part of our #esl One tournaments and is a #competition highlight for the Dota 2 community. We are proud that we have established this authentic format together with #mercedesbenz."

Alongside the #mercedesbenz MVP, the brand with the star has implemented numerous other initiatives within the #esl framework which have received a positive response from the #esports community. The fans have actively experienced in-car gaming, in which they were able to play the "SuperTuxKart" game on the vehicle's display. The game is controlled with the steering wheel and the pedals.

"For us the #esports community is a very exciting target group with a high affinity to future mobility", says Bettina Fetzer, #mercedesbenz marketing boss. "That's why we are really looking forward to #esl One Hamburg this year, as well as to the fans' enthusiasm and the #mercedesbenz MVP award."

In addition to the MVP presentation, the #mercedesbenz stand is another highlight of #esl One Hamburg. Its design features elements from the film and enables visitors to transform themselves into Dota 2 characters through impressive light/shadow installations. There is also the opportunity to play interactive games with and against one another at various gaming stations. As part of #esl One Hamburg there will also be a panel of invited guests from the #esports sector taking part in a talk on the topic of "Professionalisation in eSports".

[1] Power consumption and range have been determined on the basis of Regulation (EC) No. 692/2008. Power consumption and range depend on the vehicle configuration.