Press release
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june 09, 2020 - LG Italia
Cook fast, eat well
Like many trends that were once popular, cooking at home is making a big resurgence worldwide, but with today’s busy lifestyles, spending hours preparing meals is beyond the reach of many. Although #lg offers advanced microwave ovens that make it quick and easy to prepare delicious and healthy dishes, the fact is that many consumers think a microwave is only to heat #food, not to cook with.
To educate and demonstrate that microwaves can do far more than just reheat or defrost #food, #lg Brazil teamed up with Micro Sobrevivência, a YouTube channel dedicated entirely to microwave cooking, #lg Brazil produced a series of videos called “Eat well, eat at home,” created to teach people how to cook tasty, high-quality #food in their own kitchens using just a microwave.
In each episode, chef Filipe Nascimento, the star and founder of Micro Sobrevivência, uses the #lg EasyClean microwave oven as he takes viewers through a different recipe – each one made, incidentally, with ingredients kept perfectly fresh in his #lg top-freezer refrigerator.
For this year’s Easter celebrations, Nascimento shared two mouth-watering recipes. First, a main course consisting of the simple yet scrumptious pairing of fish and fresh vegetables, and for dessert, a chocolate Easter egg featuring paçoca, a popular peanut candy from Brazil. Then, for Mother’s Day, the chef cooked up his own personal take on Paella – a rice-based dish originating from Spain’s Valencia province – in only 20 minutes.
Enabling viewers to recreate a fine-dining experience at home, #lg Brazil and chef Nascimento selected a restaurant-quality dish combining fettuccine and shrimp. After a little prep and just 15 minutes in the #lg EasyClean microwave – the ultra-fast cooking time made possible by the Quartz Grill – the #food was cooked to perfection and ready to be enjoyed.
To mark National Coffee Day in Brazil (May 24), Filipe Nascimento revealed how to effortlessly fashion a dessert that is best enjoyed with a good cup (or two) of coffee, arguably Brazil’s national drink. Requiring only a little mixing, five minutes in LG’s microwave (compared to 90 minutes in a conventional oven) and then a few hours to chill in the fridge, the delectable cappuccino pudding is a yummy treat when eaten by itself, but tastes even better when complemented by a fresh brew made with freshly-ground beans.
For the last video in the series, #lg Brazil and Micro Sobrevivência celebrated World Burger Day with some easy, microwave-friendly burger recipes that are fun for parents and kids to make together.
With the help of Filipe Nascimento, #lg Brazil demonstrated the incredible culinary possibilities that can be quickly cooked up right in one’s home, no matter how busy one’s schedule. All that’s needed is 15-20 minutes to spare, the right ingredients and an efficient, reliable kitchen companion like the #lg EasyClean microwave oven. And with less time preparing, there’s more time for savoring the #food, the company and a life made easier.
Bom apetite!
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