Press release
937KB
june 10, 2020 - LG Italia
LG’s immense led digital signage project is turning heads in busy Gangnam
Press release available only in original language.
Whether at home, in a shopping mall or out on the street, big screens always attract a lot of attention. A prime example of this comes from #lg Electronics’ Business Solutions Company, which recently installed its new extra-large, high-definition #led digital signage on one of Seoul’s most bustling streets in Gangnam.
Running through the center of the iconic district, Teheran-ro (“ro” meaning “street” in Korean) is often referred to as the local version of Times Square due to the abundance of state-of-the-art screens displaying advertisements of every brand imaginable. Designated as a free outdoor advertisement zone by the government, the street acts as something of a public arena where major entertainment houses, clothing brands and corporations vie for the attention of the estimated 100,000 pedestrians who traverse its sidewalks every day of the week.
LG’s eye-catching #led digital signage solution is hard to miss. Two strikingly vibrant 10,000 nit displays – 21.8 meters tall by 12 meters wide – are embedded in a structure that measures an imposing 26 meters in height. The custom-built dual-sided display featuring pixels only 8.3mm apart is located in front of the one of the most well-known landmarks on Teheran-ro, the Grand InterContinental Seoul Parnas Hotel.
LG’s customized sign is a freestanding double-sided billboard, a rarity even in a city as fast to adopt new technology as Seoul. #lg oversaw the entire project from start to finish, including the design and construction of the entire structure. And consistent with LG’s many other display products such as TVs, monitors and laptops, LG’s Gangnam #led digital signage features extremely small bezels so that passersbys see only the stunning images displayed on the screen.
With the company’s outstanding display technology in the heart of famous Gangnam, LG’s immense commercial signage project is definitely hard to miss and hard to take one’s eyes off of.
LG-LED-Digital-Signage-01
1298x730, 261KB
LG-LED-Digital-Signage-02
1298x730, 2MB
LG-LED-Digital-Signage-03
1298x730, 281KB
LG-LED-Digital-Signage-04
567x319, 409KB
Related news |
||
|
|
|
april 24, 2024
|
april 10, 2024
|
april 08, 2024
|
|
Dive into a thought-provoking expedition of artistic narratives with LG OLED and widely respected artist and filmmaker Sir John Ak... |
LG remains steadfast in its commitment to actively nurture ideas with the potential to fuel the company’s future growth. By foster... |
The inspiring LG Objet Collection has gained a global fan base since its worldwide launch in 2021, and for good reason. Through it... |
Download all 
You might be interested in |
||
|
|
|
april 04, 2024
|
march 13, 2024
|
january 18, 2024
|
|
From the best restaurants to the most expansive and complex warehouses, service and industrial robots are reshaping countless indu... |
An exciting transformation is taking place in the world of sports entertainment, revolutionizing how enthusiasts engage with live ... |
The mark of a successful partnership is a result that demonstrates how coming together creates something better than what one coul... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness