Press release
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january 19, 2021 - Raythink
Raythink Releases AR HUD at CES 2021, Launching the Interaction Revolution of AR Intelligent Driving
Raythink, the provider of the overall solution for the monitoring and display of vehicle-assisted driving, participated in the Consumer Electronics Show (CES) for the first time to showcase its latest wide-angle spatial imaging #arhud system. This new technology will be the core application utilized in intelligent vehicle cockpits in the future.
CES 2021 adopted a fully digital exhibition mode for the first time. At this exhibition, #Raythink, as a technology start-up, provided an #arhud solution combined with intelligent driving, which attracted significant attention. #Raythink held online discussions with a number of manufacturers and technical experts to discuss the technological innovation and application of the wide-angle spatial imaging #arhud.
Raythink's #arhud solution uses its patented technology - OpticalCore® to a wide-angle field of vision (FOV 23 degrees * 5 degrees @ 900mm eye relief, VID 15m ~ infinity). With this optical technology, we are able to move away from a dependence on HUD displays as shown on the PVB wedge-shaped film interlayer of windshields, and present a clear AR visual effect without ghosting on any windshields. Raythink's AR Generator® SDK, AR recognition algorithm and platform software system architecture can present a safe and comfortable AR driving experience on any HUD by integrating environmental recognition with multiple data sources and the independent AR rendering engine, in combination with AI-enabled visual-spatial coordinate correction.
In terms of the application of AR, Raythink's #arhud display product combines ADAS multi-sensor environment perception, map and navigation, and visual-assisted technology for precise lane positioning, to display a number of intelligent driving functions on the windshield to revolutionize the interaction with drivers, including lane-level navigation, front collision warning (FCW), pedestrian collision warning (PCW), lane departure warning (LDW), etc.
With the accelerated development of intelligent network-connected vehicles, and the deployment of mass-market L3 automatic driving technology by various automobile manufacturers, the intelligent cockpit will be based on #arhud as the main human-computer interface in the future. The wide-angle spatial imaging #arhud brought by #Raythink is able to realize the innovation of vehicle HMI to the greatest extent, allowing customers to feel the technology and safety of the vehicle through a visual sense, and experience the hidden joys of life in the environment through AR, so as to deeply change people's driving habits, redefine the pleasure of driving, and make driving a safe and pleasant experience enhanced by science and technology.
For more information, please visit: https://www.Raythinktech.com/
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