Press release
229KB
march 05, 2021 - Volkswagen
Volkswagen is accelerating transformation into software-driven mobility provider
- Strategy ACCELERATE: #Volkswagen is resolutely tackling big issues of the future – digitalization, new #business models and autonomous driving
- Software integration and #digital customer experience to become core competencies
- Data-based #business models will tap into additional sources of income
- Volkswagen will make autonomous driving widely available by 2030
- Further acceleration of e-campaign: all-electric vehicles expected to exceed 70 percent of European and 50 percent of Chinese and US sales volumes by 2030
- Financial targets confirmed: operating return on sales of at least 6 percent from 2023; fixed and material costs to be reduced further
- Ralf Brandstätter, CEO of #Volkswagen: “We are stepping up the pace. In the coming years, we will change #Volkswagen as never before. Now, with ACCELERATE we will give the brand’s digitalization a further push.”
Volkswagen is accelerating its transformation into a software-driven #mobility provider. By rolling out the ACCELERATE strategy that it has just unveiled, the company will systematically prepare for the profound changes in the #automotive industry in good time. Just as #Volkswagen resolutely led the way with its global electric offensive, now it is also accelerating the other big issues of the future: integration of #software into the vehicle and the #digital customer experience will become crucial core competencies. In implementing data-based #business models, the company is seeking to attract new groups of customers and tap additional sources of income. #Volkswagen also will make autonomous driving available to many people before the end of the decade. “E-mobility was just the beginning: the real disruption has yet to come. With our strategy we will ACCELERATE towards the #digital future,” said Ralf Brandstätter, CEO of #Volkswagen. “In the coming years, we will change #Volkswagen as never before.”
Back in 2016, #Volkswagen kicked off its far-reaching transformation and the industry’s biggest electric offensive with the TRANSFORM 2025+ strategy. With ACCELERATE Volkswagen now aims to transform itself into “the most attractive brand for sustainable mobility”. The company is pursuing three strategic value drivers for the accelerated transformation – “brand value”, “scalable platforms” and “valuable enterprise”, each of which is underpinned by specific measures and ambitious goals.
Software integration to become a #Volkswagen core competency
The company’s high volumes will ensure the necessary scaling of the #software in the Group. Integration of #software into the vehicle and the #digital customer experience will thus become core competencies of #Volkswagen. To this end, #Volkswagen is spearheading the development of the customer-centric #digital ecosystem, with the ID. Family blazing the trail. For this, #Volkswagen has established the ID. #digital agile project unit that will provide “over-the-air” updates every 12 weeks starting in summer 2021. These will enable the vehicle to remain up to date throughout its life cycle and become better and better with new functions. A fully networked fleet of over 500,000 vehicles is expected to be on the road in just two years’ time, through which #Volkswagen will be able to transmit direct customer feedback to new functions.
Business model 2.0: new customers and additional sources of income
By turning the vehicle into a software-based product, #Volkswagen is setting the scene for new, data-based #business models aimed at lowering entry barriers to individual #mobility while offering very attractive service packages for the customers. #Volkswagen thus aims to generate additional revenue over the service life of the vehicle through charging and energy services, through software-based functions that customers can reserve as needed, or through automated driving.
The company will also make the structure of the vehicle portfolio much less complex. Future vehicle generations will be produced with a much small number of versions. The individual configuration will no longer be set through the hardware when the vehicle is purchased. The vehicle will have virtually everything on board and customers can add desired functions on demand at any time using the #digital ecosystem in the vehicle. This will significantly reduce production complexity.
Further information in the press release to download
DB2021NR00133 large
2000x1125, 332KB
Related news |
||
|
|
|
january 10, 2024
|
january 09, 2024
|
january 09, 2024
|
|
Testing commences for automated parking and chargingBosch and Volkswagen subsidiary Cariad are testing driverless parking and char... |
At CES 2024, the world's leading electronics trade fair held from 9 to 12 January, Volkswagen will present the first vehicles in w... |
VW presents new functionality in cooperation with technology partner Cerence at the Consumer Electronics Show (CES) in Las Vegas (... |
Download all 
You might be interested in |
||
|
|
|
december 07, 2023
|
september 19, 2023
|
june 20, 2023
|
|
Bidirectional charging is possible in all new models with the 77 kWh battery (net) and from ID. Software 3.5 or higher02Bidirectio... |
New #tiguan generation launches with progressive technologies and charismatic design New plug-in hybrid drives permit electric ran... |
Streamlined design should make ranges of up to 700 kilometres02 (WLTP) possibleClose cooperation between developers and designers ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness