Cookie Consent by Free Privacy Policy website Renault talk #1: nouvelle vague, the Renault brand restates its ambitions
may 06, 2021 - Renault

Renault talk #1: nouvelle vague, the Renault brand restates its ambitions

  • Renault Talk: an all-digital, all-Renault event 
  • Luca de Meo and the #Renault brand team shared their vision of the brand, within the framework of the Renaulution strategic plan:  
    • A “Nouvelle Vague” for a more modern, greener, tech-centric, and sustainable #Renault brand  
    • A new logo and visual style  
    • A product-centric offensive 
    • A value-driven business strategy 

Boulogne-Billancourt – Thursday, May 6th, 2021. This Thursday, Luca de Meo, and the #Renault brand team shared the vision of the brand: an energy transition leader, on the forefront of the latest technology and services, operating in a more sustainable and responsible manner. 

“NOUVELLE VAGUE”: ELECTRICAL, TECH-CENTRIC, AND SUSTAINABLE MOBILITY  

A heart-felt people-centric brand, #Renault is entering a new era as it brings a wave of modernity to the European #automotive industry. 

The “Nouvelle Vague” will turn #Renault into a brand centred around technology, services, and clean energy, by engineering smarter every-day vehicles and mobility solutions that are more sustainable. This is in line with the brand’s DNA as a company that changed with the times throughout the 20th century, devising innovative, profoundly modern vehicles at each step of the way. In 2021, more than ever, #Renault strives to meet market expectations of responsible, carbon-free, safe, and scalable mobility solutions that are in line with customer needs.  

During #Renault Talk #1, Luca de Meo restated the direction set for the brand, at the heart of the Group’s Renaulution plan: 

  • As industry leader of the energy transition, the #Renault brand will be the greenest brand in Europe as of 2030, with 9 out of 10 sold cars being electrified. 
  • At the forefront of technology and services, the Renault brand is shaping the future of urban mobility, primarily via the “Software République”.  More than 2,000 engineers from 5 industry-leading companies will bring their shared expertise in cyber security, artificial intelligence, data processing, software, and microelectronics, in order to deliver turnkey mobility solutions for cities and communities.  
  • The #Renault Re-Factory – Europe’s first circular-economy hub – marks a move towards a more sustainable and responsible model, with up to 120,000 vehicles (EV included) recycled or upcycled every year.  Nearly 80% of strategic recycled materials will be reused in new batteries. By 2030, #Renault will become the world’s best #automotive manufacturer when it comes to the percentage of recycled materials in new vehicles. 
  • Renault is taking its “voitures à vivre” to upper segments: Seven (7) models will be released on C and D segments by 2025, all of them electrified. Arkana marks the beginning of the commercial offensive. The next generation Megane E-TECH Electric, a vehicle that embodies the future of connected and full-electric cars, is also set be released in the very near future. Lastly, on-going improvements to E-TECH Hybrid technology will continue to provide upcoming C and D segment vehicles the best in efficiency and fun-to-drive experiences. 

Further information in the press release to download

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