Press release
557KB
september 01, 2023 - Cupra
CUPRA’s latest provocation
- The #cupra #darkrebel is the brand’s first 100% #digital showcar, co-created by the Tribe using the virtual Hyper Configurator
- The showcar will transition from the #digital to the physical world at its unveiling at the IAA in Munich on 3-4 September
- The #cupra #design team has used the latest technologies applied to video game development in an unconventional creative experience
The #cupra #darkrebel Showcar will be unveiled at the IAA in Munich, pushing the boundaries of #design and performance. Presented in April at the #cupra Exponential Impulse Event in Berlin, the #digital model has challenged conventional #design, using the latest technologies applied to video game development. It’s also been a collaborative experience with the #cupra Tribe, who have helped shape the showcar’s final #design.
Further information in the press release to download
CUPRAs-latest-provocation 01 HQ
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CUPRAs-latest-provocation 02 HQ
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CUPRAs-latest-provocation 03 HQ
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