Press release
3MB
november 02, 2023 - LG Electronics
A Giant LG WashTower to Capture the Eyes of Parisians
To raise awareness for the LG WashTower™, which has been garnering increased popularity among European consumers, LG France set out to win the hearts of French consumers with a unique experience zone. On October 28, the company unveiled a giant structure in the shape of LG WashTower at Pompidou Centre in Paris, catching the eyes of Parisians and tourists alike. For one day, the general public was invited to discover the new design and advantages of the all-in-one laundry solution inside the 8-meter-high column created with realistic proportions and design.
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